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By allysa on July 1, 2017
As you have hopefully realized, ecommerce sales and marketing tools are tandem in the best ways to grow and popularize your business. Using the best ecommerce tools will not only enhance your business’ credibility, but they will also add customer support, create rewards for consistent return buyers, manage online order fulfillment from the store, and help to fill the gaps in so many other retail operations.
Even the best sellers are going to need extra support to help leverage and really balloon their business. But what are the best ecommerce tools out there today? How can you use ecommerce marketing tools to help grow and cross-pollinate your business? What are some of the best analytics tools for ecommerce that you can really rely on?
Here are 9 of the very best ecommerce analytics tools that you can use right now to help evaluate and illuminate the success of your business.
KISSmetrics is a powerful analytics tool that provides really good information with the tagline that will enable you to “get, keep, and grow more customers”. This is what really effective e-commerce analytics tools should be all about.
KISSmetrics helps users to understand and appreciate what is going on with their customer’s online behavior. These are things that help website hosts increase customer acquisition and retention rates.
Another great thing about the KISSmetrics tool is aesthetic. They will help you make better decisions on not only the layout, but also the marketing of your online store. We are all visual species, we accept or reject things based on how they appear before us. So having an ecommerce marketing tool which helps you sift through this is beneficial for sure.
If numbers and such are more to your liking, then you may want to consider the ecommerce analytics tool of RetentionGrid. It’s perfect for folks who love poring over raw data.
The secret is in the color scheme. RetentionGrid provides the data in easy to understand color coded graphs. This makes digestion and application of this data that much easier for so many users. In addition to this color flow, they also provide suggestions on how to best reach your different demographic segments.
Put another way, RetentionGrid offers information about what kind of marketing works best for your specific customers. RetentionGrid also helps you understand and analyze which of your different marketing campaigns will have the best results depending on who the visitors to your site are.
As the current dominating search engine giant, it should surprise no one that a company like Google has one of the best ecommerce analytics tools on the market.
Google Analytics is one of the most well-known web analytics tools used by website owners from all corners of the globe and it’s not hard to understand why. What makes Google one of the best in the businesses also makes it one of the more challenging analytics tools to really master.
In order to get detailed reports, you really need to spend a lot of time fine tuning the different tools. But trust me, everything you do with Google Analytics will be worth it for your business. Once you have achieved mastery of something like Google Analytics, really the online world is your oyster.
Another metric for the success or failure of your ecommerce analytics tools is whether or not they are user-friendly. If you can’t use your ecommerce tools, how are they supposed to help grow your business?
One such tool for ease of use is Clicky. For one thing, the tools on Clicky are all in real time. This means that you’re getting the information on the spot for what is going on now.
Moreover, the Clicky tool has an abundance of information. Even though this tool is rather simple to use, that doesn’t take away from the fact that users can have access to a wealth of information. But the ease of use for anyone is really the takeaway from Clicky, meaning that no matter how much or little online analytics experience you have, you will be able to use and your business will be able to benefit from the use of this analytics tool.
Organization, access, and personalization – three things that all ecommerce analytics tools should have. These three metrics are what the Adobe Marketing Cloud pride themselves on. Far from just a PDF reader or Flash player running in your background, Adobe is also a powerful, end-to-end analytic tool used by large ecommerce stores.
Like Google though Adobe has been around for quite some time. So like Google Analytics. you need to have a fair bit of knowledge in the kitty before you are going to be able to use Adobe Marketing Cloud effectively.
This is one of those ecommerce analytics tools which requires significant knowledge of the application in order to set it up properly. Another thing about Adobe is the cost. If you are a smaller business of limited means, the Adobe Marketing Cloud may not make sense for you. With all the upfront costs and setup, Adobe can end up being a very costly affair before you get the data you really need.
Acquisition, conversion, and retention. Sounds simple, right? As the holy trinity of the ecommerce world, these three keywords are anything but simple. However, RJ Metrics would like to show you how they can help you with these three things.
Customers of RJ Metrics benefit from the deep dive. RJ Metrics provides a detailed analysis of your website, helping your ecommerce business grow based on the raw data. Moreover, their team helps make suggestions on things you can do to make your site better and to help your retailer grow.
Another great thing about the RJ Metrics ecommerce analytics tool is that they give great tutorials and suggestions so that even the ecommerce novice can thrive in the digital world. It’s this type of information acquisition and ends user education which sets a company like RJ Metrics apart from the pack.
Do you know why your customers come to your site? Do you know why they leave your site?
The ecommerce marketing tool Crazy Egg says that they do. Crazy Egg offers some comprehensive and user-friendly graphs which all end users should find helpful. But it’s their heat maps which are most exciting. These heat maps offer information which can be used to examine which areas of your website you need to focus on and which areas your visitors are simply ignoring.
If you’re able to draw the eyes of your customers to the things that you really want them to see, this will help you with customer acquisition, retention, and streamlining of your site so that the things you don’t need, don’t gum up the works with the things which you do!
One of the biggest reasons customers of any shop, whether online or terrestrial don’t return is because they feel that the shopping experience “isn’t for them“. Think about this. When was the last time you felt this way about a website you visited? How often did you return to the same site? Not likely very often.
This is a travesty which many online retailers blithely ignore. Even though they could be tapping into a much wider and larger audience base, these retailers continue to ignore their customer’s wishes, all leading to the retailer’s ultimate end. Unbxd recognizes this so they proffer to help online businesses convert and retain customers through a relevant customer experience.
When the customer feels relevant, the customer will come back. Unbxd provides intelligent, ‘context-aware’ site search and personalized recommendations for all of their customers. Going even deeper down Unbxd understands visitor intent, meaning that their customers will benefit from the experience. Unbxd also provides a personalized touch by offering customers what their business needs based on your individual business demands.
One more of the best online ecommerce analytics tools offers their customers something that everyone loves – choice! Optimizely has all kinds of tools to make your website more responsive to customer needs and more effective for your individual sales goals. The tools at Optimizely are used to measure the impact of changes of two variants in your site design.
A/B testing helps you to test different layouts, colors, and copy on your ecommerce website to determine what converts best. As an extension, these seemingly benign aesthetic features can and will lead to higher revenue. Optimizely also offers a whole host of intelligent tools so that you can and will make the best choices for your site layout.
Instant testing capability, scheduled test options, easy customization with visual point and click editor, track engagement, clicks, conversions, and so much more! There are so many things which go into the decision of whether or not to make a purchase at an online retailer; Optimizely just helps you separate the wheat from the chaff in order for you to confidently know what will work and what will fail for your online business.
These are just some of the tools which have the potentials to increase your sales in their own way. Of course, the ecommerce experience is different for everyone and you may need to experiment with several of these or others in order for you to make the best decision for your business. At the end of the day, it is all up to the individual and what they need. What works for one online store may not work for you. Therefore, you need to experiment with various ecommerce tools and find out what is going to be the most beneficial for your business.
Not to mention, if you’re looking for some great SEO tools to help you enhance your ecommerce business even more, check out SEOPressor and RankReveal that will help to optimize your on-page SEO and find out what potential keywords that you can rank for.
Do you have more ecommerce tools that is highly recommend for businesses? Share it with us at the comment box down below!
Updated: 10 July 2020
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