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When all you have is a hammer, every problem looks like a nail. This proverb accurately describes how writers try to make money online – through writing alone.
Neil Patel recently demonstrated that a blog can generate $100,000 a month, when it forms part of a full spectrum approach.
Now, besides your trusty hammer, I’ll give you some other tools to play with.
I’ve talked about being a full stack marketer – the one-man army that knows every trick in the book. If you managed to make it past Part Deux and into this blog, then you likely have the resolve it takes to make a success of your attempt to become one.
Now you might be thinking. Even if you’ve mastered all the skills needed to run a money making blog on your own, there’s too much workload to handle for a single person. It’s just impossible to manage!
Well, you might be right.
If you do everything manually the old-school way that is.
What if I told you that every facet of running a blog can either be simplified, automated, or even outsourced.
I mean it!
You just need to be industry savvy and knowing how to find just the right tool for the right job.
The internet is a big place, and exploring this vast wilderness in search of useful tools can be intimidating. That’s what I’m here for – to guide you to the best and battle-proven tools that make even the hardiest task effortless.
Even better: a lot of these tools are free of charge, some require only a nominal charge, while a precious few can offer game changing results, but at a premium.
From Part 2, you know what you need to learn and execute. In this post, is where you find the list of tools to arm yourself.
Let’s break this down one-by-one:
There are three main aspects to effective social media management. These tools can help do 75% of that work for you.
Manually managing social media is a full time job. Full stack marketers don’t have time for that. Management software will help you cover multiple social media accounts effectively, schedule updates, synchronize posting across multiple accounts and platforms, and more.
You need content to make your page popular, but you can’t create every single piece of content you’ll need. You need to update regularly, and that means you have to curate content.
Curation can take hours of Googling, identifying reliable sources, and syndicated selected pieces.
Or you can automate it.
Scoop.It – This works in a way that will be more familiar to those already working on SEO. It identifies high performing content based on keywords, and brings it all together for you to choose from, add your own commentary, they automatically share on your social media profiles. Personally my favorite as the free version is not time limited.
Buzz Sumo – This offers curation, but it also massively expands the implications by running constant data on content performance, and trend analysis to help you make sure you push the right stuff at the right time. BuzzSumo is super popular for being so great at identifying viral contents with most shares.
Curation Suite – Curation Suite is another great tool you can use to specifically focus on content curation. They just added a new feature called the Listening Engine, which “listens in” to your social media followers and provides content suggestions based on what they’re talking about.
Analytics are essential to making sure your social media profiles are performing as well as they can. You need to observe and respond to the reality of your audience engagement in order to improve it.
While most social media often provide built-in analytics, there’s far more data to be gathered than they give you for free. Equally, picking up a third party software will enable you to analyse data across multiple platforms.
Automating too much means you won’t be using each medium to its fullest potential. You need to. By having partial automation, you can pick and choose which formats to best syndicate each piece of content to and time the release, while still saving most of the time sharing to each one manually.
While convenient, putting your content sharing on a full-blown autopilot might lead to less engaging and wrongly-timed contents.
Web development is essential to create the platform your content is displayed on. This is an industry where the competition has been based around making it as easy for users as humanly possible. That means big savings in time and effort for you.
Content Management Systems are pieces of software that are installed on your web hosting, creating a more user friendly interface for quickly posting polished content to your site, without having to custom code every page and piece of infrastructure.
Your website won’t exist online without hosting. Hosting is also one of the most competitive fields out there, with a lot of different hosting companies competing to offer the best possible packages. You can register a domain with practically any web host these days, so you can fold that into this.
Once you have the fundamentals, it’s time to express your brand on the front end, and that means a premium website that looks great, is easy to use, and more.
Email marketing is likely to generate most of your sales, so you need the tools to do this well, and do it easily. Analytics are included in almost all email marketing tools, and you need to make the most of them.
There are two really important aspects to your content – the content itself, and the title. The title is what determines whether people will read your content, which makes it the most important part. The content is what will help you sell your products and services once people have decided to engage.
To say most of the content right now is text, the web is nevertheless a visual medium. Currently estimates see video content being 80% of all content by 2019. That means you at least need to have cool imagery to stand a chance.
Piktochart – Piktochart helps you create infographics in the shortest possible amount of time, creating crisp, high definition images with low, fast-loading file sizes. The emphasis is on share-ability, and the tools help you create short and succinct, colorful explainers using text, iconography and more.
Infogram– Infogram helps you create dynamic and beautiful data visualization without having to be a mathematical genius.
If you’re selling online, you need an online store to sell through. Here are three of the most popular options.
WooCommerce – WooCommerce is the world’s most popular eCommerce plugin for WordPress. It’s simple to set up and easy to maintain and update.
Shopify – Shopify is ideal for startups looking to get product online as quickly as possible. It doesn’t have the scalability that other options have, but it’s a great first stepping stone.
Magento – The most powerful and feature rich option available, it creates an amazing experience for both users and you, but it needs a serious set up to support it, with fast servers and considerable bandwidth.
If you’re selling online, you have to take payments. Having a great payment system that’s easy to use and highly secure will increase customer confidence, which increases sales.
Authorize.net – This is a reliable credit card authorization program compatible with every major e-commerce platform.
Gravity Payment – This is a processing merchant, which you’ll need to combine with your authorization program in order to take card payments.
If you want people to buy more than once, and if you don’t want disgruntled customers throwing shade at you online, then you’re going to need to nail down customer service efficiently.
There are more online marketing tools than you can shake a stick at, and most of the tools on this list fit that bill. Marketing is about hitting every touch point with a coordinated approach. That coordination will require some help.
Search Engine Optimization is the most important automation you can achieve, because it’s what will get you traffic passively, and start saving you having to spend so much of your time hustling.
Unfortunately, it does take some time to get your SEO up and running. But not as much as you might think, using these tools.
These are the two biggest influencers on how much online traffic searching for the topics you cover will be able to discover your site and posts. Getting these in order and working them as hard as you can will be what makes your income more passive over the long term.
As with every one of the strategies and tools we’ve suggested over this series, nothing works as well as it can without analytics. People sometimes lose track of what optimizing means. It means getting the maximum impact from the minimum effort. These tools will help you do just that.
Paid advertising is a necessary evil, to be used sparingly. However, it can create real results as long as you’re smart about where to go. These are three of the best methods.
So, you’ve just managed to get through a list of over forty tools that will help you make a success of your quest for $100,000 a month.
You can hone these down to maybe 20 over the course of your journey, but you should start with the ten you’ll find most valuable, invest in those and spend the time it takes to become an expert at using them. Once you’ve done that, you’ll have a basis to hit the ground running and upskill yourself as you go.
By this point, you should understand that most all of your processes can be at least partially automated, and this can open up your time and energy, making full stack marketing a real possibility. Without these tools, the pursuit of $100,000 might kill you. With them, it’ll just be exhausting. But hopefully, totally worth it.
Have I missed any tools you use every day? Or better yet, any tools you don’t have to use every day, because they take care of themselves? If so, leave them in the comments below.
Read the complete series:
Updated: 24 April 2019