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We were often asked “How can I build a perfectly optimized page?” and “What should be look for while working on On-page SEO?”. These are probably few of the most asked questions in SEO and web marketing field. As modern day SEO evolves, it gets even harder to tell what’s optimal when it comes to On-page SEO.
Before we proceed with what we think as optimal, here’s a helpful article written by guys over MOZ, entitled “Visual Guide to Keyword Targeting and On-Page Optimization”. It laid out some of the reasons why certain websites are penalized or even totally ignored by major search engines. So be sure to check that out if you are looking for material that would help you understand how modern days On-page SEO works.
“Content is King.”, an age-old expression coined by Bill Gates that is widely practiced among the web marketers. But is this still true today? Is it all about content or are there pressing technical requirements that are more important to learn? Think of this way: In chess, the “king” is the most important piece on the board since his survival determines the winner and loser of the game. Remember though that in chess you each have sixteen pieces that will contribute to the king’s victorious campaign. Ignoring these essential pieces is ultimately going to pit your king in a losing battle. The same is true in SEO — ignoring website optimization is going to place your kingly content in jeopardy.
“Content is king” was a big deal when web marketing arrived in the 2000 decade. However, the industry have since long changed with the introduction of Google, Social media sites and many more. Successful web marketing is no longer just about putting up good content, but a combination of many different disciplines, especially On-page SEO.
Nowadays, using CMS like WordPress and Joomla is quite a norm as they standardise a great deal of automation for webmaster. What results from this over-dependence on automation and easy management is that many websites are sloppily designed in HTML and linking practice, which results in penalty of a deserving page. As a web marketer, we must understand what search engines are looking for beyond the automation a CMS bring about. While nobody knew what exactly search engines are looking for on a page, here are some key areas that we believe to be essential in On-page SEO:
All of these technical areas are vital in today’s SEO and neglecting any of them will only sabotage yourself, losing traffic that could rightfully be yours. While these areas seem broad, we will be making very specific references and explanation concerning each of the area.
An optimized page is not just about the keyword, but also the information provided on the page. Whenever you optimize your page for a keyword, try to position yourself as a potential visitors, imagine what they would be looking for and make sure you provide them with something so exceptional that they couldn’t even look away. A web page optimized this way will have very good on site user’s behavior and retention rate (these are all measure by Google and it affect your search result ranking) When you are able to provide your visitors with such valuable information, social sharing, links and more are only natural to come next.
This hold true when using SEOPressor as well, when you are optimizing for a keyword, don’t just look at the On-page SEOPressor Score, make sure you provide what your visitors are looking for. A good On-page Score will bring you traffic, but only by providing valuable information, will you be able to convert these visitors into your advocates. So random visitors or advocates? Your choice.
A good user’s experience is contributed by multiple different elements. From design, readability to the page loading speed, these are all factors that affect the experience when visiting your site. While user’s experience can be a very subjective matter of taste, here’s some general rules of thumb to follow:
In web marketing, not all web pages are built for the same purpose. While homepage is generally built for everyone, there are pages that only serve a single purpose, some call them custom landing page. On top of providing the visitors with information they are looking for, an optimized audience targeted web pages also serve as your tool to influence how your visitors behave on your web page. While this might not be exactly part of On-Page SEO, we believe this is what every marketers need to have in their mind – to optimize your webpage in a way that it would help you achieve certain desired results. (Think of a squeeze page, they are usually optimized differently from your other pages.)
There is no deny that Social Media is the big thing now, an optimized webpage should make social sharing as easy as possible. An optimized webpage should have obvious CTA or buttons to encourage sharing. Employing social markup like Facebook Open Graph and Twitter Card is essential as it gives you control over how your content will look like when shared on these Social Media sites. This can be easily achieved by Social SEO feature of SEOPressor, so make sure you set them up with SEOPressor before posting up your web pages.
In addition, crawler/bot accessibility is also a major issue. Despite many in web publishing claiming to understand how crawler works, the facts show that many websites fail to follow the guidelines when building a crawler friendly web site. An optimized website should fulfilled these below criteria:
There are a tons of different mark ups that search engines read when they index a webpage. Here are some important one that you should not missed:
We are aware of how difficult it could be to manage all of these by yourself, and that’s why we are here for you. As you can see, on-page SEO is about balancing aesthetic, content, technical and business priorities, not just a matter of publishing a good page. Modern On-page SEO is like fighting an uphill battle which you can’t win with just your powerful “king” piece. Winning in SEO means using all of your tools, all of your technology, to protect your king and outperform the competition.
SEOPressor is a WordPress plugin made to help you optimize your On-page SEO and is specifically designed for WordPress users to increase their traffic, protect themselves from new and threatening algorithm changes, and take advantage of traffic-boosting opportunities.
Excelling in modern day’s SEO is not an easy task, it involves many trials and errors and ultimately it will cost you a lot of time. So if you are already using SEOPressor, make sure you are making good use of our features. Like one of our customers so graciously told us, “It would have cost me more if I hadn’t bought SEO Pressor.” Indeed time is money. So get SEOPressor today if you hadn’t already. We are serving 129K websites already, we want you in.
Updated: 19 November 2017