20 Catchy Words That Make The Best Email Subject [1000+ Email Case Study]

Writing best email subject for emails is tricky even for seasoned internet marketers like us – there’s a lot of guidelines and tips out there on email subject line best practices, but many of them aren’t necessarily universal. That being said, today I’d like to share with you the top power words and phrases that […]

Marketing To Millennials: 6 Valuable Tips For Marketers

If you haven’t started thinking seriously about how to market to Millennials/Generation Y with the Millennials marketing strategy, it’s high time to factor them into your planning. Why? Two big reasons: One, millennials are already the largest generation in the world. With roughly 80 million in the US alone, they officially displaced Boomers a few […]

3 Practical Steps To Increase Your Page Authority

3 Practical Steps To Increase Your Page Authority Odds are, you’re implementing a number of different inbound marketing strategies in order to achieve your online marketing goals, from various content marketing strategies to social media strategies – and of course, the use of SEO. But do you know how these SEO strategy guide you follow […]

How Many Backlinks Do You Need To Rank On Google?

This is one of the most frequent questions we hear from newcomers to SEO, and sometimes even from those who’ve been working with it for awhile but are looking for new strategies: “How many backlinks do we need to rank on Google?”Well, right off the bat, here’s the spoiler: There’s no single answer to the […]

13 Core Metrics To Measure Your Website Success

Here’s something that might surprise you: most businesses under utilize their websites. Seriously. Nearly half of small business owners don’t even have one. In the 2016, that’s laughable. Yelp recently did a study that found 85% of people use the internet to find local businesses. Given the internet is where most people make their initial […]

Psychology Of SEO: Understanding User Behavior To Increase Google Ranking

Search Engine Optimization (SEO) is a process that involves all manner of statistical analysis, complex computations, and iterative development to get it right. It’s a continually evolving discipline because search engines are in an arms race with online marketers. Search engines want to get the best and most accurate results in front of users. Marketers […]

What Is Google AMP And How Will It Affect Your SEO?

At this point, everybody knows about Google’s emphasis on going mobile-friendly. SEO experts warned of the so-called “mobilegeddon” that would shake up the Internet at the beginning of the year. While it didn’t exactly cause search rankings to plummet and marketers to run for the hills, the updated algorithm did result in some major changes. […]

Long-Form vs. Short-Form Content: Which Is More Effective?

Long-Form vs. Short-Form Content: Which Is More Effective? Short and sweet, as the saying goes. This adage has been repeated ad nauseam in the online marketing world, where the received wisdom was that the Internet is a big place full of distractions, and people don’t have time for more than a bite-size read. This logic […]

Pokemon GO: 5 Marketing Strategies For Your Local Business

Pokemon GO has proven to be an overnight phenomenon. It broke records on iOS, being the most downloaded app in its opening week ever, and raising upwards of $1.6 million a day without even accounting for Android players. While on Android, it has overtaken Twitter in daily active users. And it hasn’t even gone global […]