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[Case Study] Secrets On Meta Description That Can Triple Your Click-Through Rate

Is the meta description dead? This has always been one of the most debatable issues on the web and as you can see that there are many websites said that Google has ignored meta tags as an important ranking signal anymore, which is why some have totally stopped optimizing their meta descriptions and some still […]

Should You Consider a Wikipedia Page for Your Business?

There are plenty of online promotional opportunities for your business—from Facebook to Twitter to online reviews. But should Wikipedia be on that list? Using Wikipedia for business marketing and branding can be a valuable way of helping convert customers, but there are several things you should know before you start writing up a page. Why […]

How Psychology of Color Affects Your Marketing and Branding

How Psychology of Color Affects Your Marketing and Branding One of the most important elements of your brand is its visual look. Your customers are going to identify you by your logo. Some logos become so strong that they don’t even require the accompaniment of the company’s name – take Nike for example. If you […]

10 Effective Ways to Improve Email Click-through Rate

Getting leads to opt-in into your email newsletter is a huge win – it means that they are interested in your brand and your content. However, just because someone is on your email list, does not mean that they are going to read the emails that you send them. That’s why checking your email click-through […]

How To Improve Your Sales Emphatically Through Storytelling

Which marketing approach is more appealing to you: “Cold, hard facts about a product’s nutritional value and a long list of indecipherable and obscure ingredients.” Or “A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire […]

The 8 Habits of Highly Successful Bloggers

“We become what we repeatedly do.” ― Sean Covey, The 7 Habits Of Highly Effective People If you are just getting started with blogging, then you are probably wondering what are the best blogging habits to develop that will lead to long-term success. After you master the basics of setting up your blog, identifying your […]