Increase Website Traffic: 15 Evergreen Content Ideas

Content is essential to the success of your website, and it falls into two categories – trending or evergreen. So, what is evergreen content? Read on… What Is Evergreen Content? Evergreen content is content that never loses its luster; it is always going to be relevant to someone somewhere, and as such, someone will always […]

Traditional Marketing vs. Inbound Marketing: Why You Should Make the Switch

Are you currently implementing traditional marketing (outbound marketing)? Looking to switch to inbound marketing? 86% of the people skip TV ads, and 46% ignore direct mail, both of which fall into the category of traditional marketing.  Inbound marketing can help to improve engagement levels and double the return of investment from your advertising efforts. Comparison […]

Search Intent: An Ingenious Part of Your SEO Strategy

An SEO strategy aims at getting more traffic to your site. As you rank higher in Google, the easier you’re able to attract a substantially larger audience to your site. Undoubtedly, your business probably has more than one objective—to sell your merchandise, encourage referrals and have repeat visitors through an optimal experience. A helpful approach […]

LSI Keywords: Ranking Your Content For Multiple User Searches

If you’ve done some research on SEO, I’m sure that you would have come across the terms Semantic Web or LSI Keyword Research. Often, many understand it as being related keywords. However, that’s not all there is to the topic. To fully understand what are LSI keywords and how it really works, read on. However, if […]

7 Beautiful Examples of Lead Generation Website Homepage

In inbound marketing, the philosophy is letting potential customers come to you. Instead of vice versa. But when they land, how can you make them stay? Now, that’s the million-dollar question. To guide visitors from the top of the funnel to the middle of it, you need to create an awesome lead generating homepage. What […]

For Your SEO – Single vs Multiple Websites [Infographic]

                    Single vs Multiple Websites Which is better for SEO in 2020? Single or multiple websites?                   I used to work for a company that deals with organizing events and exhibitions. They have about 3 major events annually […]

Finding Profitable Keywords: 14 Best Keyword Research Tools

Keyword research is a vital aspect of modern Search Engine Optimization (SE0). Actually, it is at the core of SEO. So whether you are revamping your old content strategy or kickstarting a new one, relevant keywords are one of the best ways to draw quality and consistent traffic to your website. By doing thorough keyword […]

SEO Campaign Management: The Definitive Guide and 5-Step Plan

If you are familiar with the concept of SEO, you would know that it isn’t a one-off project.  Not only are search engine optimization strategies highly convoluted with 200 ranking variables, but Google also undergoes frequent search engine algorithm updates, announced or unannounced.  This all adds to the need for managing your SEO campaigns.   Still, […]

Your Essential Guide to Come Out of The COVID-19 Crisis Ahead and Stronger

The COVID-19 pandemic has changed the world. Schools, restaurants, and businesses have closed down in hopes of limiting the spread of the coronavirus. Some companies are even forced to shut down as the outbreak triggered unprecedented layoffs.  Honestly, the impact of this pandemic can be awfully scary especially when it seems like there is no […]