Social Media Statistics

Until you understand the sheer number of people who access social media sites, and, in turn, use them to share information with one another on a daily basis, there really is no way to begin to grasp the potential marketing power they wield for business owners.The numbers are staggering, so take a look at these key figures:

– Nearly one in four people worldwide use social network sites to communicate and share ideas with one another. That is 1.7 billion people, an astounding 18 percent increase over 2012.

World trends trans

– In 2013, in the U.S. alone, 163.5 million people are confirmed social network users. That is over half of the U.S. population of 316 million people.

– According to Experian, in April 2013, 27 percent of all time spent online in the United States was spent on a social media site. That translates to 16 minutes out of every hour of online activity.

To Chapter 3: How Social Media Affects Consumer Spending Habits

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