Drive Your Shares Up By Understanding Why People Share Contents

Shares are essential to building your audience, and are one of the most influential ways you can reach new people. Individuals share articles on social media, meaning their share serves as a form of endorsement and recommendation of the content. But sharing is a much more complex idea that it may first appear, and the […]

How To Create Content People Love To Read

If you’re a content marketer or a blogger like me, you have only a few wishes. Become a billionaire! But before our dreams of becoming a billionaire realize, I’m sure we all wish that our content won’t fall on deaf ears. Wish that people come to your blog and read the entire article. And hopefully, […]

How Do People Decide To Buy?

The reason why you are doing content marketing or any type of marketing for that matter, is sales. Ultimately this is only one measure of success for any business. To achieve sales, you will need to know about your target audience, you will need to know what they think, what they like and what they […]

13 Copywriting Tips To Write The Perfect Blog Post

13 SEO Copywriting Best Practices for Blogs In the last couple of weeks we’ve covered why it’s a great idea to have a blog for your business, and what you can do to prepare that blog to be successful. Today, we perfect the most crucial of all the elements involved in a successful blog: blog […]

9 Simple Steps To Increase Your Domain Authority

How to Increase Domain Authority There are hundreds of factors that Google uses to determine the search engine ranking of a website. One particular that has taken on great importance over the years is the domain authority of a website. Domain authority is a metric that was developed by Moz. The higher your domain authority […]

What To Do After Publishing Your Content?

What To Do After Publishing Your Content? Marketing legend, Seth Godin, calls content “the only marketing left”. He defines it as connection, and at heart, that’s precisely what your content marketing strategy needs to achieve at every phase of promotion. Once you’ve published it, don’t make the mistake of thinking you’re done. Now, without the […]

Do Outbound Links Matter For SEO in 2020?

Do Outbound Links Matter For SEO in 2020? I’ve had a number of comments questioning the usefulness of outbound links recently, so I wanted to create an official space for that discussion, and help people understand the uses and benefits of outbound links. So, do outbound links help SEO? If you’re looking for a quick […]

Short Tail vs Long Tail Keywords? — A Side-by-Side Comparison

Short tail keywords vs Long tail Keywords When it comes to on-page SEO, keyword research is one of the biggest factors in determining your SEO success or failure. When deciding which keywords to use, you’ll need to do some homework and research before deciding which ones to go for. One question that often arises while […]

What Are LSI Keywords and How They Help Your SEO?

What Are LSI Keywords and How They Help Your SEO? What Are LSI Keywords and How They Help Your SEO? Latent semantic indexing (LSI) is a mathematical technique used by search engines to study how a set of words cluster together. From there, search engines use the patterns to understand the context. How do Search […]