Drive Your Shares Up By Understanding Why People Share Contents

Shares are essential to building your audience, and are one of the most influential ways you can reach new people. Individuals share articles on social media, meaning their share serves as a form of endorsement and recommendation of the content. But sharing is a much more complex idea that it may first appear, and the […]

How To Create Content People Love To Read

If you’re a content marketer or a blogger like me, you have only a few wishes. Become a billionaire! But before our dreams of becoming a billionaire realize, I’m sure we all wish that our content won’t fall on deaf ears. Wish that people come to your blog and read the entire article. And hopefully, […]

How Do People Decide To Buy?

The reason why you are doing content marketing or any type of marketing for that matter, is sales. Ultimately this is only one measure of success for any business. To achieve sales, you will need to know about your target audience, you will need to know what they think, what they like and what they […]

5 SEO Improvement Techniques for Quality Traffic

Quality traffic is vital in improving awareness and visibility for your products or services. If your website hasn’t been attracting quality traffic, there is a good chance it isn’t user-friendly. How then can you drive traffic to your site to make it more profitable? I have put together a list of effective ways through which […]

Increase Website Traffic: Click-Through rate (CTR)

Click-through rates Click-through rates, or CTRs, are an important measure when it comes to optimizing search engines. They’re important because they provide a good indication of the relevance and value of your content and your ads to users who search for certain terms. More importantly, they represent the percentage of search users that end up […]

6 Actionable Tips to Boost Content Engagement on Your Blog

6 Actionable Tips to Boost Content Engagement on Your Blog You’re likely well aware of the fact that having an active business blog is crucial to building better brand visibility online. Producing fresh content on a consistent basis is a key part of any website’s search engine optimization (SEO) and overall digital marketing efforts. But […]

20 Inspiring & Best Mobile Website Design

Get Inspired By The Best Examples of Mobile-Friendly Websites Mobile-friendly websites are now becoming important more than ever. We’ve heard it so many times, optimize your website for mobile devices or risk losing out on a big chunk of mobile traffic. With Google’s mobilegeddon update, the effects are even more prominent as mobile search now […]

Increase Website Traffic: 15 Evergreen Content Ideas

15 Evergreen Content Tips and Strategies Content is essential to the success of your website, and this content broadly falls into two categories – trending topics, and evergreen content. So, what does evergreen mean? Read on… What Is Evergreen Content? Evergreen content is content that never loses its luster; it is always going to be […]

Traditional Marketing vs. Inbound Marketing: Why You Should Make the Switch

Are you currently implementing traditional marketing (outbound marketing)? Looking to switch to inbound marketing? 86% of the people skip TV ads, and 46% ignore direct mail, both of which fall into the category of traditional marketing.  Inbound marketing can help to improve engagement levels and double the return of investment from your advertising efforts. Comparison […]