Link Building

(Updated: 30 March 2016 – This is a legacy version of our tutorials. For the latest tutorials of SEOPressor Connect, please visit

Tutorial Objectives

  • What is an internal link and how to use it
  • What is an external link and how to use it
  • What is a page URL and how to change it

After content creation and keyword research, the next logical step in building sustainable SEO is through hyperlinks. By the end of this tutorial, you should be able to understand the importance of link building, what type of links to use and how to change a page’s URL for an optimal SEO score.

Internal Links

Internal links are used to improve a website’s navigation and its own pages. A website that does this well is Wikipedia. The big idea is to allow your viewers to be able to explore your website to its entirety, leaving no stone unturned and making sure they’ve seen everything your website has to offer before they leave.

Needless to say, internal links usually mean having the same domain but with a different subcategory, so for example if our domain is “”, any subcategory would be “”

To get a green check from SEOPressor for Internal Link, insert a link with the same domain to one of your keywords like this:

External Links

External links are obviously links with different domains altogether, so if my website is, then any other hyperlink without “” would be external.

These types of links are often shunned by marketers because they are literally “sending viewers away” from your website. One example that I’ve already used in this article is Wikipedia. However, one or two is actually very helpful in improving SEO, especially when it is an external link of a credible and valuable source.

To get a green check from SEOPressor for External Link, insert a link with a trusted domain to one of your keywords like this:

Page URL

So you should also know that every page has a unique address, recognizable by “”. These addresses can be simply identified as a page’s URL and every WordPress post (or webpage actually) would all be different.

To get a green check from SEOPressor for Page URL, insert your keyword into the editable portion of the “permalink”

In SEO, Google prefers web address URLs to be easily recognizable and relevant to its content, so if you write an article about “Keyword Decorations” under “Tutorials” of the site’s domain, a good URL to use would probably be “”.

Not only is this good for SEO, it is also easier to understand and remember for users.


If you’ve followed this tutorial carefully, you’re pretty much an expert at link building and you should have scored 3/3 for the ‘URL’ portion of SEOPressor V5.

Just remember that the most important thing is to have your keyword found in your internal link, external link as well as your page URL to get those green checks.

From here on, it’s going to get more technical but don’t worry — that’s what these tutorials are for.

Move on to optimizing meta keywords and description.

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