This is probably due to the fact that content readability isn’t accounted for in Google’s search ranking algorithm, at least not that anyone knows of or could confirm. But factors like content readability is one of the many indirect ranking factors that actually matters and has a big impact on your SEO.
What is Content Readability?
Content readability is the level of ease to understand a written text.
How Do You Measure Content Readability?
The scientific way of measuring most readability scores are based on factors such as:
Speed of perception
Perceptibility at a distance
Perceptibility in peripheral vision
Reflex blink technique
Rate of work (e.g., reading speed)
Fatigue in reading
Basically, if a written text is easy to read and understand, then it has a good readability. We usually measure content readability by approximately estimating students of which grade could understand the written text. A study has found that the average human could read a grade 9 text, but would prefer to read texts that are 2 grades lower for leisure reading.
There are also plenty of algorithms that are designed to measure content readability and that is how robots or search engines measure them. One of the most popular algorithms for calculating content readability is the Flesch-Kincaid readability score. Other algorithms include Gunning-Fog, Coleman-Liau, SMOG index, etc…
Below is the algorithm of Flesch-Kincaid readability score:
Flesch-Kincaid takes the amount of syllables in a word and amount of words in a sentence as a measurement for readability. This means that you should use short words and short sentences in your content if you want to have a good score on this.
Now, what is a good Flesch reading score?
The Flesch-Kincaid score ranges from 0-100. The higher the number, the better the score. To be more specific, your readability score should be 60 and above.
There are plenty of content writing tools that could easily calculate your readability score. Here are some of them:
If you have SEOPressor Connect installed on your website, you’ll be able to see your content’s readability score instantly after SEOPressor Connect analyzes your content.
However, if you don’t have SEOPressor Connect installed, you could copy your text and paste them into the other websites on the list and you will get your readability score.
If you write on Google Docs, an alternative would be using GDoc SEO Assistant. It gives you SEO score and your readability score in real time.
Google Docs SEO Assistant
The good thing about this Google Docs add-on is that it’s free so go install it now!
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