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8-Step Inbound Marketing Strategy That’ll Get You Non-Stop Sales

You may have heard of the phrase “inbound marketing” before. You may not be sure what it means. If that’s the case, you missed my blog last week that defines and outlines what inbound marketing is, and why it’s so valuable. Go check it out! Back? Awesome. So, Inbound Marketing encompasses SEO, Social Media, Content and Email Marketing. Whoosh. It’s a big umbrella that covers so many distinct topics. If you’re just getting into marketing, …

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How Cart Recovery Emails Returned Hundreds Of Lost Sales Back To Us

Earlier this year, we launched the new version of our flagship product, SEOPressor Connect. The response has been great, but we noticed that quite a few potential customers left after showing purchase intent. They signed up with their email, selected their desire package, but hopped out before paying. This is known as shopping cart abandonment… but to make a long story short, we actually managed to recover most of those sales. How, you ask? Cart …

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10 Tips How To Grow Your Email List 10 Times Bigger

Getting people to willingly opt-in to your email list is a very tricky business. Back when we first started content marketing about half a year ago, we barely have any clue on how to do it. Like most other marketers, our main method of enticing people to subscribe is by using squeeze pages in form of exit pop-ups, as well as giving away blog offers. We A/B tested a lot of stuff – from giving …

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6 Obvious Mistakes E-Mail Marketers Make That Burns Through Their Subscribers List

If you’ve launched an email marketing campaign and are wondering why your open rates are abysmal, don’t immediately fire your copywriter. Just because your click-throughs aren’t converting into sell-throughs, doesn’t necessarily mean your creative is at fault. The problem may be the result of a lack of e-mail marketing best practices. Not following best practices is like sailing into a hurricane without a life jacket. Your problem may be the result of one or more …

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9 Proven Ways To Reduce Email Unsubscribe Rate

Email marketing remains one of the most popular and effective online marketing channels for businesses today. However, it is not easy to build an email list if you are constantly losing subscribers. Here are some tips that will keep your audience happy and reduce email unsubscribe rate: Employ List Segmentation Strategies to Deliver More Targeted Emails The problem with sending out generic emails that try to appeal to everyone on your list is that you …

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