Google Analytics offers a compelling way to monitor and track your website’s performance and progress. With robust features that enable it to track your site’s social engagement, ascertain your conversion rate as well as understand your target audience, the platform is a sure-fire way to optimize your blog or brand’s potential online. That said, the […]

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If you are familiar with the concept of SEO, you would know that it isn’t a one-off project.  Not only are search engine optimization strategies highly convoluted with 200 ranking variables, but Google also undergoes frequent search engine algorithm updates, announced or unannounced.  This all adds to the need for managing your SEO campaigns.   Still, […]

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What is a bounce rate? Have you ever walked out of a restaurant or café, immediately after going in? If yes, then you bounced! Perhaps you did not see the type of food you wanted, or you just didn’t like the café’s appearance. Whatever the reason, you took one step in and one step back […]

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SEO and User Experience If you’re using Google Analytics, you will have access to a bunch of data that come from Google monitoring the user experience of your visitors. Those data are used to gauge your website performance and also play a role in your SERP. In this blog post we are going to talk […]

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11 Effective Ways to Increase User Engagement In this blog post, we are going to dive into: what is user engagement, whether user engagement affects search engine optimization, the type of user engagement, metrics to evaluate user engagement and lastly, strategies to increase user engagement. Let us begin! What is User Engagement? User engagement is […]

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One of the most difficult things for those who work in SEO is explaining the SEO monthly report to your clients just what it is that you are doing for them. SEO professionals are kind of like the bass player in a rock and roll group. You know they’re there, you know things sound right, […]

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Search Engine Optimization (SEO) is one of the most important strategic tools at your disposal when you’re creating a website. It’s important when you do launch a website that you integrate SEO strategies as soon as possible. This will benefit you not only in the short term, but also affect how your website matures. Like […]

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Here’s something that might surprise you: most businesses under utilize their websites. Seriously. Nearly half of small business owners don’t even have one. In the 2016, that’s laughable. Yelp recently did a study that found 85% of people use the internet to find local businesses. Given the internet is where most people make their initial […]

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One of the most important things that you’ll do for your blog is to measure your success. Just as with any good marketing strategy, your content marketing strategy is not a “set it and forget it” type of deal. In order to consistently improve your strategy, you’ll need to do a blog analysis. Wait, but […]

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Do you know which keywords or what keywords your site is actually ranking for? If you’re lucky, you might find your website ranking on SERP for keywords that you’ve been targeting. But how do you know if that’s the only keyword your site is ranking for? And more importantly, is it important to know every […]

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