Content is king in today’s digital world, not just any form of content but quality content that resonates with the target audience. This is why content writers and content marketers make use of content analytics tools to measure how content is performing. With content performance analytics, content writers can create better content for their audience […]

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Maybe you’ve always dreamed of enlightening others with your wisdom. Or you simply enjoy sharing meaningful moments of your life with your friends through bright pictures and engaging notes. Another scenario: you’ve never asked for recognition and fame, but your profession requires you to master content creation secrets. Regardless of the reason, you depend on […]

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Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters, blog posts, and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs your style of […]

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All businesses, irrespective of their sector, can significantly benefit from digital marketing. It allows you to cost-efficiently reach clients, places your brand in the right circles, and positions your business in the same standing as your peers. Moreover, digital marketing platforms – such as your website or Facebook page – can also double up as […]

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Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical […]

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Understand the 9 Types of Keywords in SEO Brian Dean, Backlinko: “I’m not exaggerating when I say that without the right keywords, there’s no such thing as SEO.” Keywords are the first step to a successful SEO. And when you nailed your SEO, that’s when your organic views start coming in. More views, more potential […]

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Being a successful copywriter is a lot more than simply loving words, and writing them down. While every writer will have his or her own personal flair, what matters most is what are the words that can truly trigger emotion and actions. Everything you write should be a conscious decision to affect audiences. You need […]

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How Does Readability Affect SEO and How to Improve Readability? When blogging, one factor that people often overlook is the readability of their content. Bloggers or content marketers will try to optimize their keyword density, keyword decorations, meta tags, image alt tags, and hundreds of other on-page SEO but they often overlook the readability of […]

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Did your English teacher teach you how to write in conversational tone? Have you ever spent hours writing a great piece of content. Then you expect to get loads of positive feedback, a spike in traffic coming to your blog and tons of social media engagement, only to find out that none of these happened? […]

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13 SEO Copywriting Best Practices for Blogs In the last couple of weeks, we’ve covered why it’s a great idea to have a blog for your business, and what you can do to prepare that blog to be successful. Today, I’ll tell you the most crucial elements involved in a successful blog: blog writing. Now, […]

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