By Lo Jia Thong on August 18, 2020
Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters, blog posts, and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs your style of […]
By Lo Jia Thong on July 28, 2020
All businesses, irrespective of their sector, can significantly benefit from digital marketing. It allows you to cost-efficiently reach clients, places your brand in the right circles, and positions your business in the same standing as your peers. Moreover, digital marketing platforms – such as your website or Facebook page – can also double up as […]
By Winnie Wong on July 22, 2020
Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical […]
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By Lo Jia Thong on June 20, 2020
Understand the 9 Types of Keywords in SEO Brian Dean, Backlinko: “I’m not exaggerating when I say that without the right keywords, there’s no such thing as SEO.” Keywords are the first step to a successful SEO. And when you nailed your SEO, that’s when your organic views start coming in. More views, more potential […]
By Lo Jia Thong on January 9, 2020
Being a successful copywriter is a lot more than simply loving words, and writing them down. While every writer will have his or her own personal flair, what matters most is what are the words that can truly trigger emotion and actions. Everything you write should be a conscious decision to affect audiences. You need […]
By Vivian on December 30, 2019
How Does Readability Affect SEO and How to Improve Readability? When blogging, one factor that people often overlook is the readability of their content. Bloggers or content marketers will try to optimize their keyword density, keyword decorations, meta tags, image alt tags, and hundreds of other on-page SEO but they often overlook the readability of […]
By Winnie Wong on November 25, 2019
Did your English teacher teach you how to write in conversational tone? Have you ever spent hours writing a great piece of content. Then you expect to get loads of positive feedback, a spike in traffic coming to your blog and tons of social media engagement, only to find out that none of these happened? […]
By Vivian on November 13, 2019
13 SEO Copywriting Best Practices for Blogs In the last couple of weeks, we’ve covered why it’s a great idea to have a blog for your business, and what you can do to prepare that blog to be successful. Today, I’ll tell you the most crucial elements involved in a successful blog: blog writing. Now, […]
By Vivian on September 9, 2019
Writing blog post titles is easy, but writing blog titles that could bring in massive traffic is a whole other story. To write great blog titles, you’ll need to first understand what kind of titles attract the most traffic and has the highest click-through rate. Once you’ve understood these factors, you’ll be able to craft […]
By Lo Jia Thong on August 24, 2019
WordGraph – Uncover The Best Word Vector Tool to Outrank Your Competitors Having contents that are just sitting there collecting dust and not ranking can be a heartbreaking thing. Especially since you have spent hours crafting, editing and perfecting it, only to click publish and finding out that it’s not even ranked in the top […]
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