As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days. Many search marketing tactics come […]

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Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters, blog posts, and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs your style of […]

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Inbound vs Outbound Marketing If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool. While I won’t deny that having “Inbound Marketer” on my […]

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A Guide to Online Reputation Management for Freelance and Small Business Owners As a business owner or marketer, you already recognize the value of your reputation and probably work to manage it. Also, you have most likely been around long enough to witness the growth of online commerce and website profiles highlighting the world’s companies. […]

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Social Media Blunders and How You Can Avoid Them The growing popularity of social media is encouraging every business to invest in it as a primary marketing channel. That’s because 46 percent of the global population is on some social channel or the other. Besides connecting businesses to their target audience, social media broadens a […]

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How to Increase Domain Authority There are hundreds of factors that Google uses to determine the search engine ranking of a website. One particular that has taken on great importance over the years is to use domain authority of a website. Domain authority is a metric developed by Moz. The higher your domain authority is, […]

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What is brand awareness? Brand awareness, as the name implies, refers to the extent to which consumers know about the existence and details of the brand. In layman’s terms, it is whether consumers are “aware” of the product or not. The awareness includes the brand name, product features, quality, social status and so on. Brand […]

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Social Media Image Size Guide To Facebook, Instagram, Twitter and More Social Sites Social media sites are getting increasingly visual, and also increasingly confusing on what ratio and size the images should be. Good old, simple texts are no longer in sync with the scrolling habits of the modern users, that’s why featuring a good […]

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19 Festive Season Design Examples For Your Inspiration With the festive season behind and the new year coming, let’s look back to the Christmas of 2018 for some beautiful, smart and engaging website and email design examples for the festive season. Let’s start with some emails. Emails 1. Deepcrawl We got an absolutely adorable email […]

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How To Create A Great Press Release To Boost Your SEO What is a Press Release A press release is a brief statement outlining the major facts of a newsworthy story in a formal, journalistic style. It’s mainly created by the public relations department or personnel of an establishment, business or a personal figure to […]

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