As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days. Many search marketing tactics come […]

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You can find everything you need to know about title and meta descriptions length here. We will talk about what they are, the best practices, and how you can leverage them for your SEO writing. What will you learn? Understand what are good titles and meta descriptions?The perfect length for both title and meta description.Changes […]

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Inbound vs Outbound Marketing If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool. While I won’t deny that having “Inbound Marketer” on my […]

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Understanding C2B Ecommerce In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve […]

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Search engine optimization (SEO) is a phrase that strikes fear into the hearts of many small business owners. It’s not surprising—most of them don’t know the first thing about small business SEO. It doesn’t help that, in most cases, SEO is associated with thriving businesses that are resourceful enough to hire entire IT teams to […]

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What’s The Best And Worst Times To Send Emails? Bonus! Download and get a glance at all the information you need in a single infographic. It’s an interesting question. When it comes to email marketing, can the time of day you choose to send your email actually affect the results? Because as someone who opens […]

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HTTP vs HTTPS Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that […]

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The Best And Worst Times To Post On Social Media — And The Science Behind It In business, timing is everything. If I walk to a bar on a Friday evening and find that it’s not open, then I’m probably not going to return. And if that bar is only open from Monday to Thursday […]

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Is HTTPs Good for SEO? Are you still unsure if you should change your website to HTTPs? You might have heard about some bad experience when making the change from HTTP to HTTPs, talking about their drop in rankings or losing link juice. Yes, the outcome can be risky if it is done incorrectly. But […]

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19 Festive Season Design Examples For Your Inspiration With the festive season behind and the new year coming, let’s look back to the Christmas of 2018 for some beautiful, smart and engaging website and email design examples for the festive season. Let’s start with some emails. Emails 1. Deepcrawl We got an absolutely adorable email […]

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