Maybe you’ve always dreamed of enlightening others with your wisdom. Or you simply enjoy sharing meaningful moments of your life with your friends through bright pictures and engaging notes. Another scenario: you’ve never asked for recognition and fame, but your profession requires you to master content creation secrets. Regardless of the reason, you depend on […]

[Read More]

Have you ever seen something and taken a mental note, promising yourself to look it up later? But then, when you go to look it up, you either can’t seem to remember the exact phrase you wanted to look up, or there are no mentions in the search. What happens in these situations, and is […]

[Read More]

Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters, blog posts, and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs your style of […]

[Read More]

All businesses, irrespective of their sector, can significantly benefit from digital marketing. It allows you to cost-efficiently reach clients, places your brand in the right circles, and positions your business in the same standing as your peers. Moreover, digital marketing platforms – such as your website or Facebook page – can also double up as […]

[Read More]

Are you trying to manage your business’s content and looking to improve your content mapping strategy?   If so, great idea!  You’ve landed on the right page.  Let’s discuss ways to improve by sharing methods that will help you reach your target audience and win their business! We’ll start by getting as specific as we can […]

[Read More]

Understand the 9 Types of Keywords in SEO Brian Dean, Backlinko: “I’m not exaggerating when I say that without the right keywords, there’s no such thing as SEO.” Keywords are the first step to a successful SEO. And when you nailed your SEO, that’s when your organic views start coming in. More views, more potential […]

[Read More]

Over 95% of marketing nowadays takes place on online platforms. Simply having an online presence is nonetheless not enough to get people on your website and social media pages. You need content that keeps people glued to the pages, sharing links to the pages, and coming back time and again. Churning the right content is, […]

[Read More]

There is a popular buzzword popping up all over the internet that marketers and bloggers on all levels are being challenged to understand and implement as a long-term strategy to growth and success: Content Marketing. This is an industry expected to be worth 413 billion by 2021 (MTA)! There are countless sources and statistics that […]

[Read More]

Content is essential to the success of your website, and it falls into two categories – trending or evergreen. So, what is evergreen content? Read on… What Is Evergreen Content? Evergreen content is content that never loses its luster; it is always going to be relevant to someone somewhere, and as such, someone will always […]

[Read More]

What is a bounce rate? Have you ever walked out of a restaurant or café, immediately after going in? If yes, then you bounced! Perhaps you did not see the type of food you wanted, or you just didn’t like the café’s appearance. Whatever the reason, you took one step in and one step back […]

[Read More]