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The Ideal Length For Every Online Content

Time to nail it. At one point or another, content producers and writers may find it difficult to determine the exact length when producing online contents. There is a big possibility that these questions have got you wondering before: How much will my reader actually read? What is the ideal length that will keep them interested? Am I writing enough or am I putting my audience to sleep? What should an ideal blog post length …

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WordPress Keyboard Shortcuts To Work Faster

If you’re like me, I’m sure you’d want to bang out a blog post as quickly as possible. After all, we already have our hands full on other important stuffs right? We all aim to be efficient in our work. Sometimes I’d think to myself, “Why should I reach over to my mouse to click on a tab. Isn’t there a quicker way to do it with my keyboard?” Luckily for us, there are a …

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7 SEO Lessons I Learned: My Journey From Scriptwriter to Copywriter

When I first applied to be a copywriter, I thought all I had to deal with was writing, writing and more writing. Little did I know it was much more than that. Transitioning from a scriptwriter to a copywriter is not an easy task. You may think both jobs are similar but it is actually not – more like oranges and tangerines – but close enough. One writes to inform and entertain, the other sells …

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How Long Should You Spend Writing A Blog Post?

As a content marketer, this is one the most frequent questions I get asked. The answer depends on several variables. Your skills and knowledge in your topic area count for a lot, but so do your experience as a writer. Today, I’m going take you through my writing process with timelines so you can discover how to write a blog post consistently, without taking too much time away from growing your business. Short Answer: It …

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Content Marketing Plan: How To Create Remarkable Content Every Week

If, as they say, content is King, then consistency offers you the keys to the castle. Being consistent in both the frequency and quality of your output is the only way to develop an audience that will want to follow your work. Having a content marketing plan will enable you to build a loyal fan base who will trust you when it comes to the products you create or endorse. It will ensure that when …

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How To Find A Great AND Available Domain Name For Your Website

So far in these series we’ve covered all elements of starting a blog for your business website. We started this series with the assumption that our readers would already have a website, but as we discovered in the comments, an increasing number of people are doing all their research up front, and want some advice on the domain name itself. First off – that’s a smart way to do it. By doing your research in …

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11 Great Small Business Blogs That Prove ANY Business Can Do Content Marketing

In the past few weeks, we’ve been talking about how businesses can start their own blogs to begin successfully harnessing the power of content marketing. In the comments to some of those blogs, the most common feedback has been “this isn’t something I can do in my industry.” I disagree. Almost any industry can create an outstanding blog with topics that will engage and reward readers. “Prove it!” you say. Well, I’m about to do …

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13 Copywriting Tips To Write The Perfect Blog Post

In the last couple of weeks we’ve covered why it’s a great idea to have a blog for your business, and what you can do to prepare that blog to be successful. Today, we perfect the most crucial of all the elements involved in a successful blog: blog writing. Now, you may have noticed I said blog writing and not just writing. That’s because blog posts are nothing like books, print media, or long form …

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How To Start A (Successful) Blog For Your Business – Ten Things To Get You Started

Last week I wrote an article on all the great reasons why you should start a blog for business. If you’re here right now, I’m guessing you agree! High five! Well, here’s the good news: I can also take you through the stages of setting that blog up successfully from the start. Now, this post isn’t going to cover things like getting yourself a website or choosing a platform like WordPress – if you’re a …

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What Content Marketers Really Need To Know About SEO

Search engine marketing has transformed in the last decade, as the algorithms involved have gotten more sophisticated and intuitive at predicting what users want from their searches. One of the side effects of this evolution has been to push content marketing and search engine optimization closer together. There are many SEO consultancies out there still peddling the same old techniques from 2012, but the effectiveness of their approaches is diminishing by the day. Equally, there …

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