If you’ve just started an email marketing campaign but seeing low email open and click rates, don’t immediately fire your copywriter. Just because your click-throughs aren’t converting into sell-throughs, doesn’t necessarily mean your creative is at fault. The problem may be the result of a lack of e-mail marketing best practices. Not following best practices […]

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Email marketing remains one of the most popular and effective online marketing channels for businesses today. However, it is not easy to build an email list if you are constantly losing subscribers. Here are some tips that will keep your audience happy and reduce email unsubscribe rate: Employ List Segmentation Strategies to Deliver More Targeted […]

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