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What Is C2B Ecommerce And How Does It Help Your Business?

In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve their strategies. (Read our guide to B2C marketing here for more B2C marketing strategies and B2C examples.) Now, we are seeing things come …

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7 Best Ecommerce Website Design Practices To Improve UX

Having great ecommerce website design can make all the difference when it comes to attracting customers. Your web design is, after all, the first thing your readers are going to see when they click through to your site. Eye-catching colors and easy-to-read text are only the beginning! So let’s go through each design element, with some examples of the websites doing it oh-so-right. Get Started With Visuals Figuring out how you want your website to …

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The Beginner’s Guide To B2C Content Marketing

Content is king! Like most clichés, it’s repeated so often because it’s true. There’s no better way to develop and audience through content. “But I don’t want to develop an audience!” I hear you cry, “I want to sell products!” Fortunately, content can be an incredibly powerful tool for that too. Business To Consumer, which is also known as B2C content marketing, when it’s done well, follows a series of methods and best content marketing …

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C2C E-Commerce: Advanced Strategies To Stand Out From The Crowd

We’ve all heard a lot about business to business and business to consumer sales, but what about consumer to consumer? Thanks to the age of the internet, consumer to consumer e-commerce is now a booming industry. One of the main advantages of consumer to consumer sales compared to B2C model for example, is that it is easy to start. Anyone anywhere anytime can sign up to eBay or Etsy, create a listing and sell something. …

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Ecommerce Platforms: 5 Best Platforms For Your Online Store

With so many businesses shifting from the physical marketplace to online, it’s no wonder we’re seeing so many ‘How Tos’ about ecommerce marketing. As great as these are, many are based on assumed knowledge that new players to the game don’t always have. So I’m going to get right back to the basics. Let’s run through the types of ecommerce that your business can use and see if we can find the best ecommerce platform. …

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18 Ecommerce Marketing Ideas Proven To Boost Sales

E-commerce has become something of a 21st century gold rush. Thousands of people every year swarm to create a website through which they can make their fortune. As a result, the amount of competition is fierce, and establishing a big enough cut of the market share to be profitable takes wit, imagination and plenty of hard work. That said, a successful e-commerce website is not impossible to achieve. Trend analysis shows that the ecommerce industry …

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Black Friday And Cyber Monday: 6 Marketing Strategies For Your Business

Black Friday is almost upon us. The largest retail shopping event of the year in the United States, it has also become part of Holiday tradition in the United Kingdom, Australia, and more. Black Friday, this year on November 25th, is always the Friday four weeks before Christmas. It is a sale day in which bricks and mortar stores seek to clear their stock and line their nests before consumer interest in retail crashes. Promising …

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Ecommerce Content Marketing: 7 Reasons Why You Should Start Now

Ecommerce is becoming more popular than ever before, and because the easy scalability of WordPress ecommerce frameworks makes it easy to expand, sites can soon host thousands of products. Content marketing has long been known to have huge benefits for a single product or service-based websites, but those with a wide range of products often miss the opportunity to build their brand through content marketing. Google, Bing, Yahoo! and more make content a core part …

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Online Advertising Guide To Get Back 10 Times Your Advertising Cost

Online ads are what help some of the biggest businesses in the world make their money online, but they come at a cost. Unlike organic promotional tools like Search Engine Optimization, or direct promotional tools like inbound marketing, paid advertisement helps you get an instant boost in traffic to your site. Also unlike SEO and inbound marketing, however, that effect disappears the moment you stop investing. As such, paid advertising is a sprint technique – …

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How To Make Money From Blogging: 4 Steps Towards Making $100K Per Month

Just over a year ago Neil Patel set himself a challenge: to create a blog that within 12 months would pay him $100,000 a month. That’s 1.2 million dollars a year. From blogging. It sounded crazy, but in March of this year, he did it. Even crazier? Anyone can. Theoretically, that is. There’s a huge journey to undertake in order to be able to successfully create that kind of money solely from content. I’ve pored …

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