Subscribe to receive your weekly seo digest

Join 64,630+ Other Happy Search Marketers

Google Updates 2017 (Part 2): More of Mobilegeddon

If you read through the first part of our Google Updates series, then hopefully you’re able to gain some valuable insights into some of the new or updated Google features that could potentially help with your marketing efforts. However, you may have noticed that all seven updates covered in part one of our series focused mostly on desktop-based use, although there were a couple of updates that affected both mobile and desktop users. For this …

[Read More]

Google Updates 2017 (Part 1): What You Need To Know

We’re already halfway through 2017, which means that Google has undoubtedly implemented numerous changes to the Google algorithm in order to improve the user experience. As we all know, Google tinkers with their algorithm on a daily basis in order to ensure that they offer the best search experience on the web. As such, it should come as no surprise that there are a number of new features that have been introduced that don’t just …

[Read More]

What Is C2B Ecommerce And How Does It Help Your Business?

In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve their strategies. (Read our guide to B2C marketing here for more B2C marketing strategies and B2C examples.) Now, we are seeing things come …

[Read More]

SUBSCRIBE TO SEOPressor BLOG

Join 50,000+ fellow SEO marketers! Get SEOPressor latest insights straight to your inbox.
Enter your email address below:

8 Social Media Marketing Tactics You Still Haven’t Tried (But Should)

Back when I first started, Social Media Marketing seems like a simple thing. I mean, what’s so hard about it? You create a Facebook page for your company, share things like promotions and handle enquiries. Maybe organize some contests or blast ads once in a while. Easy peasy. But as I delve deeper into Social Media Marketing, I realize how huge the potential and opportunities offered by the entire social media ecosystem. The more I …

[Read More]

How Voice Search Is Changing Digital Marketing?

A couple of weeks ago, Azfar rightly pointed out that voice search isn’t going to radically alter search engine optimization. Voice search and SEO consultants can stay friends, for now. He’s right of course, but we’ve both explored the changes voice search will bring about. Make no mistake, digital marketing is going to change as a result of voice search. Why? Because it’s already here. Some of you may be wondering, what is voice search? …

[Read More]

Voice Search Optimization: A Step-By-Step Guide For You

As Azfar pointed out last week, voice search is more popular than ever. Almost every major technology brand is using voice search in one form or another, with Apple’s Siri, Google’s Voice Search, Amazon’s Alexa, and Microsoft’s Cortana all aiming to different extents to act as a virtual assistant. Voice search has some useful applications, and it’s used differently to normal searches. What we do know however that it is used a lot. 55% of …

[Read More]

6 Important Steps To Create An Effective Social Media Marketing Plan

The importance of social media in modern marketing cannot be denied. Despite that, the difficulty in mastering social media and making it an effective part of your marketing strategy cannot be ignored. I understand that social media feels like a tough nut to crack because on the surface it seems so immediate that it must be time-consuming to manage, update and constantly respond to users. Where is the time for everything else involved in running …

[Read More]

Marketing To Millennials: 6 Valuable Tips For Marketers

If you haven’t started thinking seriously about how to market to Millennials/Generation Y with the Millennials marketing strategy, it’s high time to factor them into your planning. Why? Two big reasons: One, millennials are already the largest generation in the world. With roughly 80 million in the US alone, they officially displaced Boomers a few years ago, and more of them are entering positions of power and economic strength every year. Economically speaking, their ranks …

[Read More]

Voice Search: What Marketers Really Need To Know

Have you talked to your computer today? If not, you may actually be in the minority. A surprisingly quiet (given the subject matter) revolution in the nature of web-searching and SEO has been going on for the last few years, one which has gone surprisingly under-reported in the world of marketing. That revolution is, of course, voice search and other voice-driven computer interfaces. Exact numbers are hard to come by and tend to vary significantly …

[Read More]

3 Practical Steps To Increase Your Page Authority

Odds are, you’re implementing a number of different inbound marketing strategies in order to achieve your online marketing goals, from various content marketing strategies to social media strategies – and of course, the use of SEO. But knowing how these strategies are performing is essential to ensuring that you achieve your goals and to making sure you aren’t wasting resources on efforts that don’t work. You can get an overall idea of how your site …

[Read More]