Author · 159 articles
Vivian is an anthropologist lost in the world of digital marketing. She has an interest in learning about the science of marketing and the creativity that businesses use to transform themselves into purple cows.
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If you haven't started thinking seriously about how to market to Millennials/Generation Y with the Millennials marketing strategy, it's high time to factor them into your planning. Why? Two big reasons: One, millennials are already the largest generation in the…
What is Inbound Marketing? Here's a simple definition and examples to get you a kick start on the topic.
Yelp is a social sharing and recommendation app that helps people find the best events, restaurants, bars, clubs and pop-ups. If you run a business that relies on local search traffic for the majority of your custom, then Yelp is…
Digital world is ever evolving, so does the way users search on the Internet. In this blog post, we will look at how search has evolved to understand the user intent.
Starting an SEO campaign could be hard. In this blog post, you will discover 5 important decisions to make for an effective and successful SEO campaign for your business.
Ecommerce is becoming more popular than ever before, and because the easy scalability of WordPress ecommerce frameworks makes it easy to expand, sites can soon host thousands of products. Content marketing has long been known to have huge benefits for…
Eliminate losses from shopping cart abandonment by sending them the right type of cart recovery emails.
There are tons of metrics that can be measured but there's only a handful of them that tells whether your website is a success. Find out which metric actually matters.
Accelerated Mobile Pages (AMP) project is a Google-supported effort to make websites loads faster on mobile. Learn how it affects SEO and your SERP ranking.
