By Vivian on June 20, 2020
Inbound vs Outbound Marketing If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool. While I won’t deny that having “Inbound Marketer” on my […]
By Vivian on June 19, 2020
Understanding C2B Ecommerce In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve […]
By Vivian on April 28, 2020
Search engine optimization (SEO) is a phrase that strikes fear into the hearts of many small business owners. It’s not surprising—most of them don’t know the first thing about small business SEO. It doesn’t help that, in most cases, SEO is associated with thriving businesses that are resourceful enough to hire entire IT teams to […]
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By Winnie Wong on January 2, 2020
What’s The Best And Worst Times To Send Emails? It’s an interesting question. When it comes to email marketing, can the time of day you choose to send your email actually affect the results? Because as someone who opens all their emails, it doesn’t matter when I’ve received the email. For me, it has always […]
By Lo Jia Thong on November 21, 2019
HTTP vs HTTPS Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that […]
By Vivian on September 17, 2019
The Best And Worst Times To Post On Social Media — And The Science Behind It In business, timing is everything. If I walk to a bar on a Friday evening and find that it’s not open, then I’m probably not going to return. And if that bar is only open from Monday to Thursday […]
By Vivian on June 13, 2019
Is HTTPs Good for SEO? Are you still unsure if you should change your website to HTTPs? You might have heard about some bad experience when making the change from HTTP to HTTPs, talking about their drop in rankings or losing link juice. Yes, the outcome can be risky if it is done incorrectly. But […]
By Winnie Wong on March 16, 2019
In 2020, Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions. A lot of how Google decides what search result snippet to show is based on the searchers’ query and the content on your page. According to Google’s […]
By Lo Jia Thong on December 27, 2018
19 Festive Season Design Examples For Your Inspiration With the festive season behind and the new year coming, let’s look back to the Christmas of 2018 for some beautiful, smart and engaging website and email design examples for the festive season. Let’s start with some emails. Emails 1. Deepcrawl We got an absolutely adorable email […]
By Allysa on August 9, 2018
Is Buyer Persona Important? How To Create a Buyer Persona? Do you know who your business’s buyer personas are? Because I have just found mine. My life has changed tremendously ever since I met Taylor. Taylor is my buyer persona. She is the imaginary buyer that I’ve created based on a little information that I’ve […]
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