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Inbound vs Outbound Marketing – Which Is More Effective?

This post was originally written by Zhiyuan and published on Sep 23, 2015. It was most recently updated on Jan 9, 2020. Inbound and Outbound Marketing – Which Is More Effective? If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these […]

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The Best And Worst Times To Send Emails (Updated for 2020)

This post was originally written by Joanne Chong and published on March 31, 2018. It was most recently updated on January 09, 2020. What’s The Best And Worst Times To Send Emails? It’s an interesting question. When it comes to email marketing, can the time of day you choose to send your email actually affect […]

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HTTP vs HTTPS: The Difference And Everything You Need To Know

HTTP vs HTTPS Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that […]

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Social Media: Best And Worst Times To Post ( + The Science Behind It)

The Best And Worst Times To Post On Social Media — And The Science Behind It In business, timing is everything. If I walk to a bar on a Friday evening and find that it’s not open, then I’m probably not going to return. And if that bar is only open from Monday to Thursday […]

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Is HTTPs Good for SEO? Here’s Why You Need to Make the Switch

Is HTTPs Good for SEO? Are you still unsure if you should change your website to HTTPs? You might have heard about some bad experience when making the change from HTTP to HTTPs, talking about their drop in rankings or losing link juice. Yes, the outcome can be risky if it is done incorrectly. But […]

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Google’s Title and Meta Descriptions Length (Updated 2019)

Google’s Title and Meta Descriptions Length (Updated 2019) 2019 Update: Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions. A lot of how Google decides what search result snippet to show is based on the searchers’ query and […]

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19 Festive Season Design Examples For Your Inspiration

19 Festive Season Design Examples For Your Inspiration With the festive season behind and the new year coming, let’s look back to the Christmas of 2018 for some beautiful, smart and engaging website and email design examples for the festive season. Let’s start with some emails. Emails 1. Deepcrawl We got an absolutely adorable email […]

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Is Buyer Persona Important And How To Create One

Is Buyer Persona Important? How Can I Create One? Do you know who your business’s buyer personas are? Because I have just found mine. My life has changed tremendously ever since I met Taylor. Taylor is my buyer persona. She is the imaginary buyer that I’ve created based on a little information that I’ve gathered […]

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5 Inbound Marketing Techniques Every Startup Need to Know

Creating a startup is no easy work, we are well aware of that. That’s why we have this list of 5 inbound marketing techniques that can help you break through the noise and reach the audience you want. Why inbound marketing you ask? Well, first of all, inbound marketing costs relatively lower compared to outbound […]

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Chatbots & Artificial Intelligence: The Future of Customer Service

Chatbots & Artificial Intelligence: The Future of Customer Service “Intelligent machines are very quickly going to start taking over human functions, and this process is already in place with customer service… In the future, I see service people working hand-in-hand with machines.” – Nancy A. Shenker, Founder and CEO, theONswitch The future is coming and […]

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