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Steph W. from SEOPressor

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Google’s Title and Meta Descriptions Length (Updated 2018)

Google’s Title and Meta Descriptions Length (Updated 2018) 2018 Update: Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions. A lot of how Google decides what search result snippet to show is based on the searches’ query and the content on your page. According to Google’s blog, there’s no limit on how long a meta description can be, …

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Does Having A Buyer Persona Really Matter Anymore

Buyer Persona In 2018 Do you know who your business’s buyer personas are? Because I have just found mine. My life has changed tremendously ever since I met Taylor. She is a bit different from the other girls that I have met before. She is smart and beautiful. She has given me the strength and courage to shape who am I today, as a writer. Taylor is my buyer persona. She is the imaginary buyer …

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HTTP vs HTTPS: The Difference And Everything You Need To Know

HTTP vs HTTPS Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that did not switch over by giving an edge to competitors that did. Now you’re probably wondering – why is it …

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The Best And Worst Times To Send Emails

The Best And Worst Times To Send Emails If you were following our blog last week you would have read our post A Beginner’s Guide to Successful Marketing Campaigns, which —you guessed it— was packed with tips on effective email marketing strategies. In the post, we also promised an upcoming blog about the best and worst times to send emails. Here it is! When we first began sending emails to our subscribers, we first had …

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5 Inbound Marketing Techniques Every Startup Need to Know

Creating a startup is no easy work, we are well aware of that. That’s why we have this list of 5 inbound marketing techniques that can help you break through the noise and reach the audience you want. Why inbound marketing you ask? Well, first of all, inbound marketing costs relatively lower compared to outbound marketing like tv advertising. For a startup, you probably can’t allocate as much budget as you would like on marketing. …

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Chatbots & Artificial Intelligence: The Future of Customer Service

Chatbots & Artificial Intelligence: The Future of Customer Service “Intelligent machines are very quickly going to start taking over human functions, and this process is already in place with customer service… In the future, I see service people working hand-in-hand with machines.” – Nancy A. Shenker, Founder and CEO, theONswitch The future is coming and it might be coming even faster than you thought. 5% of companies worldwide are using chatbots regularly in 2016. While …

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How An Optimized Press Release Can Help Your SEO

As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days. Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases. The good …

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How To Present SEO Report To Your Boss (or Clients)

One of the most difficult things for those who work in SEO is explaining the SEO report to your clients just what it is that you are doing for them. SEO professionals are kind of like the bass player in a rock and roll group. You know they’re there, you know things sound right, but you’re never really sure if they are hitting the right notes or if they are just standing around collecting dew …

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What Is C2B Ecommerce And How Does It Help Your Business?

In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve their strategies. (Read our guide to B2C marketing here for more B2C marketing strategies and B2C examples.) Now, we are seeing things come …

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7 Best Ecommerce Website Design Practices To Improve UX

Having great ecommerce website design can make all the difference when it comes to attracting customers. Your web design is, after all, the first thing your readers are going to see when they click through to your site. Eye-catching colors and easy-to-read text are only the beginning! So let’s go through each design element, with some examples of the websites doing it oh-so-right. Get Started With Visuals Figuring out how you want your website to …

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