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The 8 C’s of Effective SEO Explained

Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical Thinking, Collaboration, Cooperation Communication – Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous Life – Choices, Chances, Changes …. and so …

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The Connection Between Site Speed and SEO Today

Do you have a minute to spare? Probably. But I bet you won’t spend it waiting for a website to spin, sputter and load. We all hate that. And search engines hate that, too. But if your site is lighting fast, everyone will love you. SEO or search engine optimization has a lot of moving components and is affected by numerous occurrences online. Through the years, Google and many search engines strive hard to provide …

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5 Video Landing Page Examples And What You Can Learn From Them

Landing Pages are an essential part of any successful online marketing strategy. So much so, in fact, that we’ve already discussed them at length. We’ve talked about the elements that make landing pages successful, but we missed out one key question. What about video landing page? That’s right – video content is becoming more and more common online, and it’s already dominating the traffic figures. So, video is important. Landing pages are important. Put them …

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The Anatomy Of A High-Converting Mobile Landing Page

Have you ever been in a situation where you need to ‘pinch and zoom’ in order to resize website content while browsing on your mobile phone? It’s likely that you have landed on a webpage that is non-mobile-optimized. It is not only a disappointing, but also a frustrating experience. In non-optimized mobile landing page experience, texts are strenuous to read, images are challenging to click, and links and buttons are almost impossible to click. Now, …

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What Should You Do To Improve Your Poor Landing Page Conversions?

A landing page is an inbound marketing tool used for lead generation. Your landing page should drive visitors to you by persuading them to click through to another page where you warm them up to make a purchase. The kind of action your visitors will take while on your landing page will determine your conversion rate. The basic landing page purpose is: sell a product, encourage visitors to subscribe to an email newsletter, promote a …

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The Ultimate Semantic SEO Guide: How To Do SEO Like An Expert

Back in the early days of the Internet, SEO was relatively simple: pick a few relevant keywords and plug them in. However, SEO has become much more complex than just that. Even when it comes to finding relevant keywords, a lot more has to be taken into consideration, including semantic search. (Find out how to do SEO for beginners here.) The following is an in-depth guide on what is semantic search, how it can benefit …

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How To Present SEO Report To Your Boss (or Clients)

One of the most difficult things for those who work in SEO is explaining the SEO report to your clients just what it is that you are doing for them. SEO professionals are kind of like the bass player in a rock and roll group. You know they’re there, you know things sound right, but you’re never really sure if they are hitting the right notes or if they are just standing around collecting dew …

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Google Updates 2017 (Part 2): More of Mobilegeddon

If you read through the first part of our Google Updates series, then hopefully you’re able to gain some valuable insights into some of the new or updated Google features that could potentially help with your marketing efforts. However, you may have noticed that all seven updates covered in part one of our series focused mostly on desktop-based use, although there were a couple of updates that affected both mobile and desktop users. For this …

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Google Updates 2017 (Part 1): What You Need To Know

We’re already halfway through 2017, which means that Google has undoubtedly implemented numerous changes to the Google algorithm in order to improve the user experience. As we all know, Google tinkers with their algorithm on a daily basis in order to ensure that they offer the best search experience on the web. As such, it should come as no surprise that there are a number of new features that have been introduced that don’t just …

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What Is C2B Ecommerce And How Does It Help Your Business?

In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve their strategies. (Read our guide to B2C marketing here for more B2C marketing strategies and B2C examples.) Now, we are seeing things come …

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