By Lo Jia Thong on September 29, 2020
It doesn’t matter how valuable or engaging your content is, it’s not worth much if no one reads it (or if the wrong people read it). This brings us to a significant problem that content managers face today. Tons of new content appears online each day. WordPress alone hosts 70 million new posts every month. […]
By Winnie Wong on July 22, 2020
Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical […]
By Vivian on June 20, 2020
Inbound vs Outbound Marketing If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool. While I won’t deny that having “Inbound Marketer” on my […]
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By Vivian on June 19, 2020
Understanding C2B Ecommerce In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve […]
By Lo Jia Thong on May 18, 2020
Content is essential to the success of your website, and it falls into two categories – trending or evergreen. So, what is evergreen content? Read on… What Is Evergreen Content? Evergreen content is content that never loses its luster; it is always going to be relevant to someone somewhere, and as such, someone will always […]
By Winnie Wong on May 5, 2020
An SEO strategy aims at getting more traffic to your site. As you rank higher in Google, the easier you’re able to attract a substantially larger audience to your site. Undoubtedly, your business probably has more than one objective—to sell your merchandise, encourage referrals and have repeat visitors through an optimal experience. A helpful approach […]
By Vivian on April 21, 2020
The Ultimate Guide To Guest Posting Would you like higher search engine rankings, an uptick in targeted websites traffic to your blog, and a stronger reputation in your niche? Although it might sound like a pipe dream especially if you have only recently started your blog and looking for increased targeted traffic and powerful backlinks, […]
By Winnie Wong on February 20, 2020
How To Increase Website Traffic with 38 Actionable Methods This blog is written for everyone who has a website that is on the verge of failing, just “doing okay”, or even doing pretty well. If you own a website, or you are in charge of one, and you suspect it could be doing better in […]
By Lo Jia Thong on January 9, 2020
Being a successful copywriter is a lot more than simply loving words, and writing them down. While every writer will have his or her own personal flair, what matters most is what are the words that can truly trigger emotion and actions. Everything you write should be a conscious decision to affect audiences. You need […]
By Vivian on December 27, 2019
If, as they say, content is King, then consistency offers you the keys to the castle. Being consistent in both the frequency and quality of your output is the only way to develop an audience that will want to follow your work. Having a content marketing plan will enable you to build a loyal fan […]
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