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Steph W. from SEOPressor

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10 Tools You Need To Build A High Converting Landing Page

If one of your online marketing goals is to convert leads (which it should be), then your website has to have high converting landing page. Landing pages are the pages that your calls-to-action should link to. They are the pages that contain the forms your leads fill out in return for whatever you’ve offered, whether it’s downloadable content, a product discount or a monthly email newsletter, to name a few options. High converting landing page …

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Long vs Short Landing Page – Which Works Better?

A landing page can technically describe any page visitors arrive at when they visit your site. It’s essential to understand that these landing pages are your first impression, and a valuable opportunity to convert leads. Doing so has been our focus for a few weeks now. So far, we’ve discussed the elements included in an effective landing page, as well as explaining how to write the best landing pages to increase your conversions. Today, we’re …

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What Should You Do To Improve Your Poor Landing Page Conversions?

A landing page is an inbound marketing tool used for lead generation. Your landing page should drive visitors to you by persuading them to click through to another page where you warm them up to make a purchase. The kind of action your visitors will take while on your landing page will determine your conversion rate. The basic landing page purpose is: sell a product, encourage visitors to subscribe to an email newsletter, promote a …

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Success With Email Metrics: 13 Essential Factors To Measure And Improve

Email marketing is the staple of any online business, but not every business gets it right. Because email marketing has such huge potential, it’s easy for you to enjoy a modicum of success and think that everything is going well. In fact, you could be missing out on 90% of that potential. In order to be successful in any form of marketing, you must always go back to the data. The scientific method has given …

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20 Catchy Words That Make The Best Email Subject [1000+ Email Case Study]

Writing best email subject for emails is tricky even for seasoned internet marketers like us – there’s a lot of guidelines and tips out there on email subject line best practices, but many of them aren’t necessarily universal. That being said, today I’d like to share with you the top power words and phrases that worked for us in creating eye catching email subject lines, as well as an analysis of why we think each …

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How Cart Recovery Emails Returned Hundreds Of Lost Sales Back To Us

Earlier this year, we launched the new version of our flagship product, SEOPressor Connect. The response has been great, but we noticed that quite a few potential customers left after showing purchase intent. They signed up with their email, selected their desire package, but hopped out before paying. This is known as shopping cart abandonment… but to make a long story short, we actually managed to recover most of those sales. How, you ask? Cart …

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7 Essential Elements Of Effective Landing Pages

One of the most crucial tools in any online marketer’s toolbox is the landing page. While many amateur webmasters mistakenly treat them as an oversight, landing pages are incredibly important to successful online marketing. They should be given at least as much consideration as any other element of your online presentation, as well as being one of the most-tested and experimented-with aspects of your lead generation. In this article, we wanted to take a look …

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6 Psychology Hacks Marketers Use To Increase Conversion Rate

What is psychology? Well, in layman terms, it’s basically the study of human beings. This includes their thought processes as well as their physical behavior. The field of psychology is designed to study us; and so, surely enough, there is something to learn about marketing. Marketing and psychology often go hand in hand. Every time you browse through a website, there are certain elements implemented by marketers to subtly ‘push’ you in a certain direction. …

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