Content is king in today’s digital world, not just any form of content but quality content that resonates with the target audience. This is why content writers and content marketers make use of content analytics tools to measure how content is performing. With content performance analytics, content writers can create better content for their audience […]

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With the continuous evolution of the Internet and technology, businesses have changed their marketing strategies. Marketing, which previously existed in the form of pamphlets and newsletter headings, has now become digital, existing in the form of websites, content marketing, social media promotion, and more! Marketing is one of the most important aspects of business success. […]

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Information overload has become a common challenge as of late, so the clarity and accessibility of content can significantly influence its effectiveness and reach. Content readability isn’t just about using simple language; it’s a crucial element that affects how information is perceived, understood, and retained by readers. As search engines evolve, they increasingly prioritize user […]

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In your quest to rank better in your niche, you may have tried targeting a specific keyword with multiple pages. It sounds like a solid strategy on paper, but you may realize that these pages are not ranking or Google is ranking the wrong page for your target keywords. This situation is called cannibalization, where […]

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You have no doubt heard about search engine optimization as a content creator, website owner, or content manager. SEO, as it is abbreviated, encompasses all the tactics employed to guarantee a website is at the highest rank on search engines. This means the articles on a site will appear on the front pages of search […]

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It doesn’t matter how valuable or engaging your content is, it’s not worth much if no one reads it (or if the wrong people read it). This brings us to a significant problem that content managers face today. Tons of new content appears online each day. WordPress alone hosts 70 million new posts every month. […]

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Have you ever seen something and taken a mental note, promising yourself to look it up later? But then, when you go to look it up, you either can’t seem to remember the exact phrase you wanted to look up, or there are no mentions in the search. What happens in these situations, and is […]

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Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters, blog posts, and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs your style of […]

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Search Engine Optimization (SEO) became the best way to reach a broad audience within the shortest possible time some time back. Even so, it has only recently gained immense popularity among most organizations. Though several things have changed over the years to suit different technological advancements, following multiple major search algorithm updates, keywords remain one […]

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All businesses, irrespective of their sector, can significantly benefit from digital marketing. It allows you to cost-efficiently reach clients, places your brand in the right circles, and positions your business in the same standing as your peers. Moreover, digital marketing platforms – such as your website or Facebook page – can also double up as […]

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