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Steph W. from SEOPressor

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An Evolution of SEO Techniques – What’s in and what’s out

Like how the world wide web has been rapidly growing since its creation, the same could be said on SEO. What might be working 5 years ago might have lost half of its credibility today. With the one and almost only search engine giant Google pumping out new lines to its algorithm every day, you can only imagine that all SEOs are kept on their toes all the time. Here I have compiled a list …

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SEO and Content Marketing: Your Key to Success

We all love PB&J, at least I do, and what I also love is combining the power of both SEO and content marketing for the best tasting digital marketing sandwich ever. Let’s look at it this way, SEO is the peanut butter to your content marketing jelly. Carefully applied first layer of SEO peanut butter helps prevent your jelly spread from seeping into the bread. Saving you from a soggy sandwich disaster. At the same …

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Viral Marketing Campaigns and How the Next One Can be Yours

Viral marketing got its name from acting like a virus. Spreading from one person to another at a rapid pace. Would you want your content to spread that way? I would definitely love to. Let’s take a look at some viral marketing examples. 1. Dollar Shave Club On 2012 Dollar Shave Club uploaded their ad featuring one half of their founder, Michael Dubin presenting their company and products package with a poised air paired with …

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How To Create Content That Really Converts

“Content” is a catch-all term when it comes to internet marketing, covering anything that isn’t explicit advertising. I use the word explicit deliberately. Content is, of course, designed to advertise a brand, but in a more subtle and accessible way. Indeed, this form of advertising is known to some as passive marketing, as opposed to active marketing, such as traditional advertising. I prefer a different definition. Traditional advertising, whether it be commercials, pop-up ads or …

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5 Ways AI Will Impact The Future of SEO

The use of AI SEO is not entirely new, but it is rapidly developing… SEO is a results business. Imagine if you have access to data that tells you precisely what you need to do in order to optimize your website and improve visibility in search engines. Well, it’s 2018, you don’t have to imagine any longer as the technology is already available. Things will be beyond what we can imagine now by 2020, 2030 …

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The Importance of SEO Meta Descriptions

SEO has evolved tremendously, and that’s a big deal for digital marketers around the globe. You’ve most probably heard this a hundred times – when it comes to creating for search engine optimization (SEO), it’s crucial that you always write for the user FIRST and the search engine next. This couldn’t be more true when it comes to writing compelling and action-oriented meta descriptions for your individual web pages. When it comes to using content …

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Digital Marketing Fundamentals: The Importance Of Keyword Research

Today, we’re taking it back to basics. We have a long history of creating in-depth blog posts on the small details that can make a big difference to your SEO. But we have been guilty of overlooking the humble keyword. Like scientists splitting the atom, there’s a whole world of detail beneath this simplest, most fundamental part of all digital marketing. What is keyword research and why keyword research? Well, keywords are called keywords because …

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SEO For New Website: Jumpstart Your Site Ranking Instantly

Search Engine Optimization (SEO) is one of the most important strategic tools at your disposal when you’re creating a website. It’s important when you do launch a website that you integrate SEO strategies as soon as possible. This will benefit you not only in the short term, but also affect how your website matures. Like a fine wine or a delicious cheese, the right ingredients have to be present from the outset in order to …

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The Beginner’s Guide To B2C Content Marketing

Content is king! Like most clichés, it’s repeated so often because it’s true. There’s no better way to develop and audience through content. “But I don’t want to develop an audience!” I hear you cry, “I want to sell products!” Fortunately, content can be an incredibly powerful tool for that too. Business To Consumer, which is also known as B2C content marketing, when it’s done well, follows a series of methods and best content marketing …

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B2B Content Marketing: How To Charm Other Businesses Into Buying

Are you just now looking into content marketing for your B2B business? Well hurry up, you’re late! Right now, nearly 90% of all business-to-business companies use content marketing as a part of their marketing strategy. If you’re not, that you means you are missing out on customers that are right now being funneled toward the competition. But don’t worry. I’ve got your back. In this blog, we’re going to find out all about how content …

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