By Lo Jia Thong on October 20, 2020
You have no doubt heard about search engine optimization as a content creator, website owner, or content manager. SEO, as it is abbreviated, encompasses all the tactics employed to guarantee a website is at the highest rank on search engines. This means the articles on a site will appear on the front pages of search […]
By Lo Jia Thong on September 29, 2020
It doesn’t matter how valuable or engaging your content is, it’s not worth much if no one reads it (or if the wrong people read it). This brings us to a significant problem that content managers face today. Tons of new content appears online each day. WordPress alone hosts 70 million new posts every month. […]
By Lo Jia Thong on September 15, 2020
Have you ever seen something and taken a mental note, promising yourself to look it up later? But then, when you go to look it up, you either can’t seem to remember the exact phrase you wanted to look up, or there are no mentions in the search. What happens in these situations, and is […]
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By Lo Jia Thong on August 18, 2020
Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters, blog posts, and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs your style of […]
By Lo Jia Thong on August 11, 2020
Search Engine Optimization (SEO) became the best way to reach a broad audience within the shortest possible time some time back. Even so, it has only recently gained immense popularity among most organizations. Though several things have changed over the years to suit different technological advancements, following multiple major search algorithm updates, keywords remain one […]
By Lo Jia Thong on July 28, 2020
All businesses, irrespective of their sector, can significantly benefit from digital marketing. It allows you to cost-efficiently reach clients, places your brand in the right circles, and positions your business in the same standing as your peers. Moreover, digital marketing platforms – such as your website or Facebook page – can also double up as […]
By Lo Jia Thong on July 7, 2020
It is 2020 and Google remains the uncontested king of all Search Engines. How true is this statement? Well, Google commands a whopping 92.07 % of the Search Engine Market Share across the globe. This places Bing, Yahoo, Baidu, YANDEX RU, and Sogou at 2.44%, 1.62%, 1.49%. 0.54% and 0.43% respectively as per November 2019. […]
By Lo Jia Thong on June 30, 2020
Are you trying to manage your business’s content and looking to improve your content mapping strategy? If so, great idea! You’ve landed on the right page. Let’s discuss ways to improve by sharing methods that will help you reach your target audience and win their business! We’ll start by getting as specific as we can […]
By Lo Jia Thong on June 20, 2020
Understand the 9 Types of Keywords in SEO Brian Dean, Backlinko: “I’m not exaggerating when I say that without keywords, there’s no such thing as SEO.” Keywords are the first step to a successful SEO. And when you nailed your SEO, that’s when your organic views start coming in. More views, more potential customers, more […]
By Lo Jia Thong on June 9, 2020
Over 95% of marketing nowadays takes place on online platforms. Simply having an online presence is nonetheless not enough to get people on your website and social media pages. You need content that keeps people glued to the pages, sharing links to the pages, and coming back time and again. Churning the right content is, […]
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