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6 Social Media Blunders You Probably Didn’t Know You Are Committing

Social Media Blunders and How You Can Avoid Them The growing popularity of social media is encouraging every business to invest in it as a primary marketing channel. That’s because 46 percent of the global population is on some social channel or the other. Besides connecting businesses to their target audience, social media broadens a […]

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Inbound vs Outbound Marketing – Which Is More Effective?

This post was originally written by Zhiyuan and published on Sep 23, 2015. It was most recently updated on Jan 9, 2020. Inbound and Outbound Marketing – Which Is More Effective? If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these […]

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9 Simple Steps To Increase Your Domain Authority

How to Increase Domain Authority There are hundreds of factors that Google uses to determine the search engine ranking of a website. One particular that has taken on great importance over the years is the domain authority of a website. Domain authority is a metric that was developed by Moz. The higher your domain authority […]

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10 Smart Ways to Increase Brand Awareness

What is brand awareness? Brand awareness, as the name implies, refers to the extent to which consumers know about the existence and details of the brand. In layman’s terms, it is whether consumers are “aware” of the product or not. The awareness includes the brand name, product features, quality, social status and so on. Brand […]

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Social Media Image Size Guide To Facebook, Instagram, Twitter and More

Social Media Image Size Guide To Facebook, Instagram, Twitter and More Social Sites Social media sites are getting increasingly visual, and also increasingly confusing on what ratio and size the images should be. Good old, simple texts are no longer in sync with the scrolling habits of the modern users, that’s why featuring a good […]

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19 Festive Season Design Examples For Your Inspiration

19 Festive Season Design Examples For Your Inspiration With the festive season behind and the new year coming, let’s look back to the Christmas of 2018 for some beautiful, smart and engaging website and email design examples for the festive season. Let’s start with some emails. Emails 1. Deepcrawl We got an absolutely adorable email […]

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How To Create A Great Press Release To Boost Your SEO

How To Create A Great Press Release To Boost Your SEO What is a Press Release A press release is a brief statement outlining the major facts of a newsworthy story in a formal, journalistic style. It’s mainly created by the public relations department or personnel of an establishment, business or a personal figure to […]

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Interview With Word Vector Expert, The Brain Behind WordGraph

Interview With Word Vector Expert, The Brain Behind WordGraph Hello everyone! Today we are lucky to have Brandon West, the Founder & CEO of WordGraph on set for an exclusive interview. Recently, he has collaborated on a project with Andy from LSIGraph to help analyze and comparing with the Top 10 ranking in SERP a […]

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5 Inbound Marketing Techniques Every Startup Need to Know

Creating a startup is no easy work, we are well aware of that. That’s why we have this list of 5 inbound marketing techniques that can help you break through the noise and reach the audience you want. Why inbound marketing you ask? Well, first of all, inbound marketing costs relatively lower compared to outbound […]

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Viral Marketing Campaigns and How the Next One Can be Yours

Viral marketing got its name from acting like a virus. Spreading from one person to another at a rapid pace. Would you want your content to spread that way? I would definitely love to. Let’s take a look at some viral marketing examples. 1. Dollar Shave Club On 2012 Dollar Shave Club uploaded their ad […]

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