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By Howard Go on April 26, 2020
In inbound marketing, the philosophy is letting potential customers come to you. Instead of vice versa. But when they land, how can you make them stay? Now, that’s the million-dollar question. To guide visitors from the top of the funnel to the middle of it, you need to create an awesome lead generating homepage. What […]
By Lo Jia Thong on March 24, 2020
No matter the industry, millions of small business professionals worldwide understand the nuances of their respective occupation, but can often get lost in the basics of running a business. One key principle can often be complicated, even frustrating to comprehend. It is the important principle of Return on Investment (ROI). This is often an intimidating […]
By Howard Go on January 2, 2020
What’s The Best And Worst Times To Send Emails? It’s an interesting question. When it comes to email marketing, can the time of day you choose to send your email actually affect the results? Because as someone who opens all their emails, it doesn’t matter when I’ve received the email. For me, it has always […]
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By Lo Jia Thong on January 8, 2019
10 Tips To Level Up Your Facebook Marketing Page 1. Link and show your Facebook page at your personal account, your physical shop lot, your Instagram, EVERYWHERE The first rule of having a Facebook page is, you need to talk about your Facebook page. People can find your page after some googling. But why not […]
By Lo Jia Thong on April 19, 2018
Creating a startup is no easy work, we are well aware of that. That’s why we have this list of 5 inbound marketing techniques that can help you break through the noise and reach the audience you want. Why inbound marketing you ask? Well, first of all, inbound marketing costs relatively lower compared to outbound […]
By Winnie Wong on December 22, 2017
Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical […]
By Winnie Wong on December 14, 2017
SEO has evolved tremendously, and that’s a big deal for digital marketers around the globe. You’ve most probably heard this a hundred times – when it comes to creating for search engine optimization (SEO), it’s crucial that you always write for the user FIRST and the search engine next. This couldn’t be more true when […]
By Winnie Wong on November 23, 2017
Do you have a minute to spare? Probably. But I bet you won’t spend it waiting for a website to spin, sputter and load. We all hate that. And search engines hate that, too. But if your site is lighting fast, everyone will love you. SEO or search engine optimization has a lot of moving […]
By Howard Go on November 9, 2017
If one of your online marketing goals is to convert leads (which it should be), then your website has to have high converting landing page. Landing pages are the pages that your calls-to-action should link to. They are the pages that contain the forms your leads fill out in return for whatever you’ve offered, whether […]
By Howard Go on November 5, 2017
A landing page can technically describe any page visitors arrive at when they visit your site. It’s essential to understand that these landing pages are your first impression, and a valuable opportunity to convert leads. Doing so has been our focus for a few weeks now. So far, we’ve discussed the elements included in an […]
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