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Steph W. from SEOPressor

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What Is Anchor Text In SEO and 5 Deadly Mistakes To Avoid

What Is Anchor Text In SEO and 5 Deadly Mistakes To Avoid Anchor text is… This is anchor text Click on it. It brought you to another web page right? That, is exactly what an anchor text is. It is the visible, clickable part of a hyperlink. There are 8 categories of anchor text, let’s see what they are: 1.Exact match: If someone links to this article with the anchor text being ”anchor text”, that …

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How Google Hummingbird and Knowledge Graph Shaped Search

How Google Hummingbird and Knowledge Graph Shaped Search Google started as a search engine ”To organize the world’s information and make it universally accessible and useful.” That is the goal of Google as a company. Despite their venture into other technology. From producing smartphones to being the major digital advertisement provider. Google’s root stems from search, while search stems from data and user intent. 96% of Google’s income comes from ads. Around 70% from Adwords …

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5 Google SERP Features That Can Give You Tons of Traffic

With how dynamic the SERP results (Search Engine Result Page) has become, there’s actually much more than being ranked first. Now, there are more ways to appear on the Google SERP other than being a blue link. Especially more so on mobile. So today I’m sharing with you a list of SERP features that you should target on. Five plus one extra. What are SERP features? Other than the standard blue links, Google is offering …

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SEO for JavaScript-powered websites (Google IO 18 summary)

SEO for JavaScript-powered websites (Google IO 18 summary) In the recent Google I/O 18, Tom Greenaway and John Muller of Google presented a session about making your modern JavaScript powered websites search friendly. A list of best practices, useful tools, and Google policy change was discussed. The duo also shed some light (which Google is usually stingy about) on how the crawl and index process work. If you don’t want to spend 40 minutes watching …

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An Evolution of SEO Techniques – What’s in and what’s out

Like how the world wide web has been rapidly growing since its creation, the same could be said on SEO. What might be working 5 years ago might have lost half of its credibility today. With the one and almost only search engine giant Google pumping out new lines to its algorithm every day, you can only imagine that all SEOs are kept on their toes all the time. Here I have compiled a list …

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What Is User Experience and Why It Concerns Your Website

What is user experience and why it concerns your website? If you’re using Google Analytics, you will have access to a bunch of data that came from Google monitoring the user experience of your visitors. Those data are used to gauge your website performance and also play a role in your SERP. In this blog post we are going to talk about: what is user experience, how does it affect SEO, how to check your …

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SEO and Content Marketing: Your Key to Success

We all love PB&J, at least I do, and what I also love is combining the power of both SEO and content marketing for the best tasting digital marketing sandwich ever. Let’s look at it this way, SEO is the peanut butter to your content marketing jelly. Carefully applied first layer of SEO peanut butter helps prevent your jelly spread from seeping into the bread. Saving you from a soggy sandwich disaster. At the same …

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Consistency Is Key in Getting Ranked on SERP

When people talk about SEO, they talk about meta description, they talk about building backlink volume, they talk about canonicalization. All these are ranking factors. But they won’t work unless they’re used consistently. Consistency is key SEO is not a set up once and leave it thing. Nor is your website. As your business grows, you will be adding more content and more web pages to your website. All these need to be optimized from …

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Thin Content – What It Is and How To Fix It

You’ve optimized your content with SEO. Now you’re definitely going to rank for your keywords. But it didn’t happen. You can’t seem to find your content anywhere. It happened to me and that sucked. You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. Is it a content issue? The unfortunate answer is – yes, it is a content issue. Quite a while back, Google released …

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How To Create Content That Really Converts

“Content” is a catch-all term when it comes to internet marketing, covering anything that isn’t explicit advertising. I use the word explicit deliberately. Content is, of course, designed to advertise a brand, but in a more subtle and accessible way. Indeed, this form of advertising is known to some as passive marketing, as opposed to active marketing, such as traditional advertising. I prefer a different definition. Traditional advertising, whether it be commercials, pop-up ads or …

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