Introduction You won’t believe this, but, according to Impact Bound, up to 55.24% of all websites on the internet didn’t have a single backlink as of December 2019. That’s over 750 million sites, given that there are about 1.5 billion active websites at the moment. Hopefully, you’re not part of the 55.24%, because you’d be […]

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When they said do not judge a book by its cover, the internet had not yet been invented. If they knew what we know now, they would know that a title can make or break a content site. Headlines are the outcome of using the title tags. They’re what attracts a user from the SERP […]

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Have you ever seen something and taken a mental note, promising yourself to look it up later? But then, when you go to look it up, you either can’t seem to remember the exact phrase you wanted to look up, or there are no mentions in the search. What happens in these situations, and is […]

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Looking to find winning keywords to target but don’t know where to start? All digital and SEO marketers know the importance of targeting the right keywords to attract internet traffic.  One of the most important metrics in selecting your target keyword is its search volume, and the reason is simple.  Because if no one is searching […]

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We all know from Bill Gates that “Content is King” — however nowadays creating compelling and customer-centric content is no longer enough to win rankings and shoppers. Without perfectly SEO optimized content, even the best content can fail to perform in natural search. After all, what’s the point of creating content that’s useful if your target […]

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Imagine if every new visitor to your website is a buyer. Not someday in the future but right then on their first visit as they enter into your sales funnel. How much profitable would your life as a marketer be?  Thing is, selling isn’t that simple. In fact, it is probably more difficult today as a result […]

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Let’s be honest. Creating SEO-friendly content is no longer enough for your blog, especially if your Google Analytics is showing that a majority of your traffic is coming from just a handful of top-ranking posts. Now it’s time to change your approach, and adopting a pillar content strategy may be just what you need to […]

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Keyword research is the first step to any content writing and copywriting.  However, it can be intimidating to look at the arrays of data associated with keyword research.  What is search volume, what is the price tag shown for each keyword, is the higher the competition the better?  In this guide, we will be giving […]

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Think of keywords as the navigation system for all your internet marketing efforts. The wrong keywords will cost you, while the right keywords will catapult your brand to high rankings in search engine results and optimize the relevance of your content to users. A keyword analysis is about finding such hot keywords, the ones your […]

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Content marketing is powerful, and it works greater when paired with SEO.  9 in 10 digital marketers agree that SEO and content marketing together is one of the most effective and scalable methods for generating organic traffic and building leads. However just because everyone’s doing it, doesn’t mean it is easy. Especially with the rising […]

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