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Optimize Your Blog Title: The fastest way to attract more traffic

By claire on December 27, 2021

Get tips, examples, and 20+ formulas to create a great SEO title for your blog here. If you want to find a way to optimize your blog title and increase your Click-through Rate, this post is definitely for you. 

What will you learn?

  • The importance of optimizing blog titles
  • What aspects contribute to a great blog title, with examples, tips and formulas given
  • Secret weapon: Use Blog Title Generator to save your thinking stage time.
Optimize your blog title to attract more traffic

Have you ever wondered why your post did not attract high traffic, even though you had spent hours writing thousands of words and creating appealing designs? Have you thought about checking your blog title?

Do not overlook the importance of a blog title. While your blog might be positioned on the top in SERP, it’s possible that you will not get as many clicks as you’re expecting. Because to win the click, you need to pay attention to your titles. You need to make them more exciting and hook the reader’s attention. 

You might ask, “But how can I make my title more appealing?”.

Luckily, you have us. There are many useful tips in this post you can apply to benefit as much as possible. Your job is to finish this post and take your blog to the next level with a higher CTR. 

First, let’s clear this up. 

This article will let you know the importance of blog titles and the factors affecting their appeal. Then, you can find 6 tips and 20+ formulas to apply in your title. We will also show you one secret weapon to speed up your process: Blog Title Generator.

Why is an interesting blog title vital? 

Whenever you navigate to any page, you will notice a title for that page at the top of your browser. 

You will typically see these shown inside the actual tab in your web browser. It is the headline used to describe the page itself. 

How blog titles look like

How blog titles look like

Even when search engines index a page, they refer to the title tag to figure out the focus of a page.

With endless competitions mushrooming in every corner of the internet, using on-point and catchy blog titles is crucial. Why? 

1. It empowers readers to click on your posts.

Blog posts remain the most popular form of content, and more than 3.5 million blog posts are published every day. If you want to compete, you have to stand out. 

Differentiate yourself by tackling your chosen topic from a unique angle. A great title can make the readers interested in understanding more of the content. Making features that grab the readers’ eyes and spark their curiosity will urge them to stick around longer and read more.

Make your blog title stand out to attract readers
Make your title stand out to attract readers

2. Creates a higher SEO score.

A truth: Title tags have more potential and SEO value than most people realize.

When search engines analyze a page, they look for key phrases mentioned in the title tag. These phrases also need to be prevalent throughout other page elements, such as headers and meta descriptions. 

3. Makes your content consistent

Pro Tip: Write your blog title before you write your blog post. This practice will assist you with characterizing the value proposition so you can connect it with the blog post. It also helps guarantee that your title will deliver on its promise.

4. Leads to higher CTR – higher ranking

First of all, if you do not know what CTR is, this is a short description:

Your click-through rate (CTR) is the percentage of people who see your result in the search results and click to find out more. To know whether a blog post tends to perform well in the SERPs, you use CTR to judge its performance.

Blog title can increase CTR
Great titles for blogs can increase CTR

Along with the apparent advantage of driving more clicks on your blog posts, having a high organic CTR has other benefits. Most notably,  it is the chance to improve your overall rankings. If your blog post has a significantly higher CTR than different URLs for the same keyword, it proves to a search engine that your content meets that criteria–and, therefore, should rank higher.

What makes a successful blog title? 

When I talk about the most awesome headlines, it implies unique titles. It might go with “Nature 4-letter words: Wind, hail, rain,” or “The story of a seagull and the cat who taught her to fly.” These are intriguing titles but don’t appeal to SEO. 

People are usually much more drawn into a blog post or an article with a creative title than a boring title. It’s just in our nature – we’re curious to see what’s in the blog of an exciting title versus something boring.

Example of great blog titles 

Let’s look at some examples of great headlines.

Imagine you are running an online shop or are thinking about starting one, and come across this title: “No one is going to buy your products (Unless you know this).” Are you going to read that? It’s also interesting to you because of your situation, I bet you’re gonna read that. And assuming you enjoy the post, you’re also likely to share it. 

Do you like these catchy headline examples?

So now you can think a bit of what a great title looks like. Stand still, we will show you more about how to title your blog.

Factors that influence great blog titles

Of course, everyone has their own opinion on how to write catchy blog post titles. The best practices I share below are merely the ones we’ve found to be true over the years and have helped us thrive in our content creation efforts.

Appeal to your target personas.

Understanding your readers’ challenges and suggesting that your blog post offers a solution immediately in your headline will encourage clicks and shares. For example, think of headlines including “that will” in them. Or maybe, state the pain point, then mention “for you,” “for beginners,” etc.

Blog title that show who it targets: People who run local business
The headline that shows who it targets: People who run local business

The best headlines are the ones that capture the pain points of your target personas and introduce a topic that will make their lives better. 

Promise to provide value to their target personas. 

Readers want to know what they’re getting into before they click on a headline, which is why you want yours to state what your posts are about clearly. Then your content should deliver whatever your blog post titles have promised, so your readers don’t feel like they’ve wasted their time.

The best blog titles are the dazzling ones, SEO keyword-friendly, and offer some benefit to your target group.

Headline that show value of improve readers' brand identity
The headline that shows the value of improving readers’ brand identity

Be specific.

When writing your titles, try to be specific. A vague headline such as “Big Little Lies Season 2” would be less compelling than the example above because it doesn’t promise any benefits to the reader. Telling readers to expect the trailer and release date will get them excited.

The blog title that show a specific aspect about social media
The headline that shows a specific aspect of social media

Think about psychology.

According to SocialMediaToday, five key elements help influence social shares: Curiosity – Amazement – Interest – Astonishment – Uncertainty.

While there are some exceptions (like news of disasters or outrage over incompetence), you should focus on content that evokes positive emotions for the most part.

Now that you understand just how critical user experience is and how closely Google and other search engines track it, shouldn’t you do something about it? 

Tips to form great titles for blogs

#1. “How To…”

It shows that the content will teach the readers how to do, achieve, or make something. Note that they all start with “How to.” This title isn’t just a stylistic choice on the part of the website. Optimizing your blog post titles for search intent using these terms is a solid strategy. 

Showing that you have a solution to a problem makes your blog a valuable resource for readers. Even when readers aren’t looking to solve a specific issue, they’re almost always looking for digestible information. 

A sample of the “How to…” title

Good blog titles tell readers that your content will educate them. Who doesn’t love a good “How to” article? Or “Expert Tips for …” article?

#2. Ask a question to spark curiosity. 

Searchers often use terms such as “how,” “why,” and “what” when looking up information in search engines, which makes these titles ideal for top ten spots on the SERPs. And when done right, they can make your traffic soar. 

This happens because our brains are programmed to be curious. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title. 

Your audience will want to know the answer to the question you asked them and will want to know if the short answer is yes or no. And for that, readers have to read the full article. 

A question blog title
A question blog title

Of course, when writing this blog post title, make sure your content provides the answer to the question. 

#3. Avoiding clickbait clichés.

Remember that you must write in-depth and deliver on the promises you made in your blog title with your value proposition and research. If not, that causes poor reader experience that could increase your bounce rate and cause you to lose readers. 

If you just want clicks, these phrases like “you need to,” “this is what,” etc., will help you achieve that goal. If your goal is to write a stimulating title matched with quality content, then you’ll want to leave these clickbait clichés behind. 

#4. Use numbers wisely

Including statistics in your blog post title is clever to attract more clicks. Why? They both promise the reader efficiency. According to Backlinko, including numbers in your blog titles can increase your clickthrough rate by 36%!

Pro Tip: If you have multiple numbers to increase your credibility and your audience’s perception of success, write several headlines with numerous numbers. Then A/B test them to eventually choose the best one and change your blog title even after your post is published. That will give you more initial shares and click-throughs and boost your long-term traffic to that blog post.

Titles with numbers tend to attract more readers
Sample blog titles with numbers tend to attract more readers

#5. Include your SEO keyword

I say it that way because Google rewards content with resistant keywords with better rankings. Suppose time indicates length and depth, those who spend more time creating SEO titles have more opportunities to get traffic and social shares from this pillar of successful blog posts.

In that case, those who spend more time creating SEO titles have more opportunities to get traffic and social shares from this pillar of successful blog posts. But wait, if you’re wondering what your SEO Keyword might be, you can carefully find out using Google Search Engine, BiQ Keyword or LSIGraph.

Formulas of an incredible blog title 

In this part, we will provide you with a list of 20+ blog title formulas. You can choose the most suitable one to apply in your blog post.

List of catchy blog names
List of creative blog post titles

With these examples, tips, and formulas, you can probably make an excellent title for your blog. However, if you want to save more time with this brainstorming part, I introduce you to a helpful title generator for blogs – Blog Title Generator.

Save time with Blog Title Generator

What is it?

Blog Title Generator is a tool that helps you to create numerous ideas for your content. Modern technologies like this SEO title generator can use a range of algorithms and intelligent designs to give you the most incredible traffic. 

How does it work?

Simple, accessible, and high-quality are three things that can describe this blog name generator.

By putting your keyword in (1), choosing the relevant term (2), and clicking Generate title (3), you can have thousands of best blog post titles.

Steps to use Blog Title Generator to create blog title
Steps to use Blog Title Generator

If you are not satisfied with the 4 titles shown, you can click (4) for more ideas.

Choose a suitable blog title. Which version of these headlines works best? Some are better for SEO, while others attract people’s attention from social shares. 

TL;DR

You now have everything you need to write crazy good and appealing blog headlines and email subject lines. Note that there are 5 most effective tips to increase your blog title CTR.

  • “How to..”
  • Ask a question
  • Avoid clickbait – Write what you promise
  • Use statistics
  • Include SEO keywords

Finally, using a blog post title generator like Blog Title Generator is also one outstanding way to speed up your content-creating process.  If you can learn all of the little ways to optimize your blog title, you have the potential to see a significant improvement in your website’s organic search visibility.



Ultimate Formula: Tips To Create Click-Worthy Headlines

    Now that you know the list of most effective words to create a headline, it's time to plug them into a fool proof formula and start generating clicks.
    We're giving you all the tips you need to master creating a powerful headline that can gain you traction, don't miss this!

Updated: 30 September 2022

Claire Le

About Claire Le

A dog lover and a travelholic. Interested in digital marketing and content creating.

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