We all get emotional. It’s hardwired into us. Get ready, because we’re going to have to go down the rabbit hole a little bit here. Once we come out on the other side, you’ll be armed with a great understanding of the science of emotion and what emotion can do for you as a marketer […]

[Read More]

SEO used to be simple. You do some keyword research, include those keywords in your blog post, use text decorations, write a good meta description, get some high-quality backlinks to increase blog traffic, and you’re set for the first page of search engines. But over 20 years, SEO has evolved and become more complicated. The […]

[Read More]

When you hire copywriters, or even if you are one yourself, the task seems relatively simple: write good content.  But how do you define “good”? This is a thornier subject than you might think. One method is to look at holistic factors. Chris Ribaudo looks at factors like understandability, likability, depth, and emotion. These are […]

[Read More]

Have you ever spent hours writing a great piece of content. Then you expect to get loads of positive feedback, a spike in traffic coming to your blog and tons of social media engagement, only to find out that none of these happened? And the reason for this is because no one actually read your […]

[Read More]

November 2019 SEO News Updates – Google ranking factor “speed” made easy The start of November is all about speed. If you haven’t, check out the new speed report on your site’s search console page. Google’s Webmaster Conference Mountain View: Product Summit 2019 (gwcps) also happened, and we will have a post coming up real […]

[Read More]

HTTP vs HTTPS Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that […]

[Read More]

Ever since the launch of SEOPressor in 2012, the plugin has gathered a massive interest among the users. To date, there are more than 200,000 domains that has installed SEOPressor. Over the years, we have worked with our customers passionately and together we discover strategies to make our sites better. We share our knowledge and […]

[Read More]

13 SEO Copywriting Best Practices for Blogs In the last couple of weeks, we’ve covered why it’s a great idea to have a blog for your business, and what you can do to prepare that blog to be successful. Today, I’ll tell you the most crucial elements involved in a successful blog: blog writing. Now, […]

[Read More]

Start Creating Awesome Meta Descriptions Today! When you appear as one of the results in Google first page results, there are two important factors that can influence your users to decide if they were to click on you. One, of course, is your position on Google search engine result pages, if it is affected by […]

[Read More]

How to Increase Domain Authority There are hundreds of factors that Google uses to determine the search engine ranking of a website. One particular that has taken on great importance over the years is to use domain authority of a website. Domain authority is a metric developed by Moz. The higher your domain authority is, […]

[Read More]