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Steph W. from SEOPressor

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Does URL Structure Affect SEO? See What Google Thinks About Them

The Importance Of URL Structure One question that seldom gets asked or thought of is — “does URL structure have any effect on SEO?” Well, not today. Today we’re going to ask this long-ignored question and find out if the URL structure of your page have any effect on its PageRank. Because the whole point of SEO is to optimize every single page element to get the maximum SEO juice out of it and get …

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How To Get Your Business On Google Knowledge Graph (For Free!)

Google Knowledge Graph What Is Google Knowledge Graph? Knowledge Graph is a visual infobox presented by Google to describe the introduction, data and connection of an entity to a relevant search. The information is gathered from a variety of sources to deliver more focused and relevant search results. If you read my previous write up on Google’s use of Knowledge Graph to help provide users with richer and more helpful information, then hopefully you’re convinced …

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Does Having A Buyer Persona Really Matter Anymore

Buyer Persona In 2018 Do you know who your business’s buyer personas are? Because I have just found mine. My life has changed tremendously ever since I met Taylor. She is a bit different from the other girls that I have met before. She is smart and beautiful. She has given me the strength and courage to shape who am I today, as a writer. Taylor is my buyer persona. She is the imaginary buyer …

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What Are Canonical Links And Why You Should Canonicalize Your URL

What Are Canonical Links And Why You Should Canonicalize Your URL When learning how to best optimize your website for search engines, there seem to have a new jargon or buzzword created every few months and is thrown at you expecting you to understand what it means. One of the SEO buzzwords we’re looking at today is “Canonicalization”. While this jargon isn’t exactly new, it’s definitely a bit of a mouthful. In plain English, good …

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15 Evergreen Content Ideas That Will Boost Your Website Traffic

15 Evergreen Content Ideas For Your Evergreen Marketing Content is essential to the success of your website, and this content broadly falls into two categories – trending topics, and evergreen content. So, what does evergreen mean? Read on… What Is Evergreen Content Evergreen content is content that never loses its luster; it is always going to be relevant to someone somewhere, and as such, someone will always be searching for it and discover your site. …

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How To Do Negative SEO Attack (And How To Defend Against It)

Negative SEO Attack We all know that ever since the release of Penguin Algorithm Update, Google deals harsh penalties for websites that use black hat SEO techniques, so here’s an idea to keep you up at night: What if a malicious party (say, your closest competitor) starts using those techniques on your site just to try and get you penalized? This, ladies and gentlemen, is something that is commonly known as Negative SEO. What Is …

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7 Ways To Improve Website Usability

7 Ways To Improve Website Usability Have you went to a website before and just feel lost? You don’t know where to find the navigation bar. And when you finally found it hidden as a drop down menu, the categories tab brings you to another confusing page where you can’t find a single product. Now, we would never want that for our website visitors. Here’s where website usability comes in. “The user experiences usability first …

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Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison

Long Tail vs Short Tail Keywords When it comes to on-page SEO, keywords are the biggest factor in determining your SEO success or failure. When deciding which keywords to use, you’ll need to do some homework and research before deciding which ones to go for. One question that often arise while doing keyword research remains: Short Tail or Long Tail Keywords? The discussion has been raging and the resulting ends are something that anyone doing …

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HTTP vs HTTPS: The Difference And Everything You Need To Know

HTTP vs HTTPS Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that did not switch over by giving an edge to competitors that did. Now you’re probably wondering – why is it …

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The Best And Worst Times To Send Emails

The Best And Worst Times To Send Emails If you were following our blog last week you would have read our post A Beginner’s Guide to Successful Marketing Campaigns, which —you guessed it— was packed with tips on effective email marketing strategies. In the post, we also promised an upcoming blog about the best and worst times to send emails. Here it is! When we first began sending emails to our subscribers, we first had …

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