By Lo Jia Thong on September 15, 2020
Have you ever seen something and taken a mental note, promising yourself to look it up later? But then, when you go to look it up, you either can’t seem to remember the exact phrase you wanted to look up, or there are no mentions in the search. What happens in these situations, and is […]
By Vivian on September 8, 2020
Looking to find winning keywords to target but don’t know where to start? All digital and SEO marketers know the importance of targeting the right keywords to attract internet traffic. One of the most important metrics in selecting your target keyword is its search volume, and the reason is simple. Because if no one is searching […]
By Vivian on September 1, 2020
We all know from Bill Gates that “Content is King” — however nowadays creating compelling and customer-centric content is no longer enough to win rankings and shoppers. Without a perfectly SEO optimized content, even the best content can fail to perform in natural search. After all, what’s the point of creating content that’s useful if your […]
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By Vivian on August 25, 2020
Imagine if every new visitor to your website is a buyer. Not someday in the future but right then on their first visit as they enter into your sales funnel. How much profitable would your life as a marketer be? Thing is, selling isn’t that simple. In fact, it is probably more difficult today as a result […]
By Lo Jia Thong on August 18, 2020
Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters, blog posts, and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs your style of […]
By Lo Jia Thong on August 11, 2020
Search Engine Optimization (SEO) became the best way to reach a broad audience within the shortest possible time some time back. Even so, it has only recently gained immense popularity among most organizations. Though several things have changed over the years to suit different technological advancements, following multiple major search algorithm updates, keywords remain one […]
By Vivian on August 4, 2020
Let’s be honest. Creating SEO-friendly content is no longer enough for your blog, especially if your Google Analytics is showing that a majority of your traffic is coming from just a handful of top-ranking posts. Now it’s time to change your approach, and adopting a pillar content strategy may be just what you need to […]
By Lo Jia Thong on July 28, 2020
All businesses, irrespective of their sector, can significantly benefit from digital marketing. It allows you to cost-efficiently reach clients, places your brand in the right circles, and positions your business in the same standing as your peers. Moreover, digital marketing platforms – such as your website or Facebook page – can also double up as […]
By Lo Jia Thong on July 24, 2020
Keyword research is the first step to any content writing and copywriting. However, it can be intimidating to look at the arrays of data associated with keyword research. What is search volume, what is the price tag shown for each keyword, is the higher the competition the better? In this guide, we will be giving […]
By Winnie Wong on July 22, 2020
Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical […]
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