Long-Form vs. Short-Form Content: Which Is More Effective? Short and sweet, as the saying goes. This adage has been repeated ad nauseam in the online marketing world, where the received wisdom was that the Internet is a big place full of distractions, and people don’t have time for more than a bite-size read. This logic […]

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One of the most crucial tools in any online marketer’s toolbox is the landing page. While many amateur webmasters mistakenly treat them as an oversight, landing pages are incredibly important to successful online marketing. They should be given at least as much consideration as any other element of your online presentation, as well as being […]

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Content marketing is the only marketing that matters in the online arena. You create content, content builds audiences, audiences become your customers. That said, the burden of creating content is one of the biggest challenges you’ll face when successfully building an online business. Don’t get me wrong: it’s worth it. Regularly posting new content is […]

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Instagram is a big deal. Instagram exceeded 500 million users in January this year and has continued to grow from strength to strength. Everyday, I get a new notification: “Your friend has joined Instagram”. Users are flocking to the social network. Businesses aren’t. This means there’s a huge opportunity available to use Instagram for business […]

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Whether you’re an SEO beginner or someone who’s been involved in Search Engine Optimization (SEO) for years, there’s always something new to learn about the things you need to know about SEO. After all, SEO is a rapidly-changing field. It changes so fast that it can sometimes be downright hard to keep up. Since SEO […]

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Welcome back! Last time, I got into considerable detail about achievable ways to monetize your blog by selling products. Products require an extensive infrastructure, an understand of supply and demand, and considerable resource management to master. Going to this effort can yield huge results, but it’s a long game and there is risk involved. This […]

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Major changes have come to a relatively minor bit of HTML code, which had previously been the source of a lot of controversy: The humble 301 redirect, as well as other 300-series redirects. On its face, the 301 is an exceedingly simple piece of code. If one webpage has changed addresses, the 301 takes incoming […]

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As part of my ongoing series on content marketing and blog monetization, I’ve been covering the strategies, the skills, and the actions content producers have to take to make their blog make money. In that time, we’ve still only scratched the surface of the thing that actually makes the money. Let me be clear: it […]

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There are no social media. It’s sharing media now. And that’s a huge opportunity. People used to use social media to post personal information about their lives, challenges they faced, or even just gym selfies. Today, they post about news, the brands they love, the pets they love, the destinations they love. And it’s changing […]

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Online ads are what help some of the biggest businesses in the world make their money online, but they come at a cost. Unlike organic promotional tools like Search Engine Optimization, or direct promotional tools like inbound marketing, paid advertisement helps you get an instant boost in traffic to your site. Also unlike SEO and […]

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