“We are all interested in the future, for that is where you and I are going to spend the rest of our lives!” -The Amazing Criswell These days, it really pays to be looking ahead – more than ever before. Technology and consumer trends such as user intent are changing so rapidly that a company […]

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Last week I wrote an article on all the great reasons why you should start a blog for business. If you’re here right now, I’m guessing you agree! High five! Well, here’s the good news: I can also take you through the stages of setting that blog up successfully from the start. Now, this post […]

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Search engine marketing has transformed in the last decade, as the algorithms involved have gotten more sophisticated and intuitive at predicting what users want from their searches. One of the side effects of this evolution has been to push content marketing and search engine optimization closer together. There are many SEO consultancies out there still […]

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Black Friday is almost upon us. The largest retail shopping event of the year in the United States, it has also become part of Holiday tradition in the United Kingdom, Australia, and more. Black Friday, this year on November 25th, is always the Friday four weeks before Christmas. It is a sale day in which […]

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We talk a lot on this site about content marketing. The power of developing an audience, converting an audience, boosting SEO – that kind of thing. One question we haven’t yet answered is the first one some people ask. Why have a blog on a business website? I can understand where that question comes from. […]

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As is often said, a beginning is a very delicate time. Some may be wondering, “What is SEO?“. Well, here’s a comprehensive guide to understanding SEO for beginners. The decisions made early on when embarking on any new venture will have a huge impact on that venture as a whole. With well-laid foundations, it’s much […]

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Ecommerce is becoming more popular than ever before, and because the easy scalability of WordPress ecommerce frameworks makes it easy to expand, sites can soon host thousands of products. Content marketing has long been known to have huge benefits for a single product or service-based websites, but those with a wide range of products often […]

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Blogging is an essential part of any online business strategy. If it wasn’t, you wouldn’t be reading this. Because it is, you’re reading it for two reasons: you want to know how to do it better, and we’ve blogged about how to do it better because blogging is part of our online business strategy. Boom. […]

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After over two years, Google has finally updated its somewhat controversial “Penguin” anti-spamming algorithm. They announced this week that Google Penguin 4.0 is in the process of rolling out, and it’s expected to be working worldwide within a week or two. As with any major shift in Google’s ranking systems, this is causing a flurry […]

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Content marketing isn’t expensive, but it isn’t free, either – with costs like writer’s pay, overhead, time costs, and opportunity costs, it’s important to get the most out of every piece of content. See, many companies churn out content on a daily basis but don’t see any increase in their traffic or sales. Because of […]

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