If you’re paying any attention to the current market, odds are you’ve already know that millennials are already the largest generation in the world. With ever-growing purchasing power, they are the next big market to advertise to. But along with it comes new challenges – Millennials are just not into traditional advertising. The good news […]

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So far in these series we’ve covered all elements of starting a blog for your business website. We started this series with the assumption that our readers would already have a website, but as we discovered in the comments, an increasing number of people are doing all their research up front, and want some advice […]

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In the past few weeks, we’ve been talking about how businesses can start their own blogs to begin successfully harnessing the power of content marketing. In the comments to some of those blogs, the most common feedback has been “this isn’t something I can do in my industry.” I disagree. Almost any industry can create […]

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Have you found your niche? If not, it may be time. Of all the many changes that online marketing has brought to advertising in general, one of the hardest for people to wrap their heads around is the sheer scale of the economics involved. Marketing online is, in many ways, the exact opposite of any […]

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“We are all interested in the future, for that is where you and I are going to spend the rest of our lives!” -The Amazing Criswell These days, it really pays to be looking ahead – more than ever before. Technology and consumer trends such as user intent are changing so rapidly that a company […]

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Last week I wrote an article on all the great reasons why you should start a blog for business. If you’re here right now, I’m guessing you agree! High five! Well, here’s the good news: I can also take you through the stages of setting that blog up successfully from the start. Now, this post […]

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Search engine marketing has transformed in the last decade, as the algorithms involved have gotten more sophisticated and intuitive at predicting what users want from their searches. One of the side effects of this evolution has been to push content marketing and search engine optimization closer together. There are many SEO consultancies out there still […]

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Black Friday is almost upon us. The largest retail shopping event of the year in the United States, it has also become part of Holiday tradition in the United Kingdom, Australia, and more. Black Friday, this year on November 25th, is always the Friday four weeks before Christmas. It is a sale day in which […]

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We talk a lot on this site about content marketing. The power of developing an audience, converting an audience, boosting SEO – that kind of thing. One question we haven’t yet answered is the first one some people ask. Why have a blog on a business website? I can understand where that question comes from. […]

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As is often said, a beginning is a very delicate time. Some may be wondering, “What is SEO?“. Well, here’s a comprehensive guide to understanding SEO for beginners. The decisions made early on when embarking on any new venture will have a huge impact on that venture as a whole. With well-laid foundations, it’s much […]

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