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Google Updates 2017 (Part 2): What You Need To Know

If you read through the first part of our Google Updates series, then hopefully you’re able to gain some valuable insights into some of the new or updated Google features that could potentially help with your marketing efforts. However, you may have noticed that all seven updates covered in part one of our series focused mostly on desktop-based use, although there were a couple of updates that affected both mobile and desktop users. For this …

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Google Updates 2017 (Part 1): What You Need To Know

We’re already halfway through 2017, which means that Google has undoubtedly implemented numerous changes to the Google algorithm in order to improve the user experience. As we all know, Google tinkers with their algorithm on a daily basis in order to ensure that they offer the best search experience on the web. As such, it should come as no surprise that there are a number of new features that have been introduced that don’t just …

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What Is C2B Ecommerce And How Does It Help Your Business?

In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve their strategies. (Read our guide to B2C marketing here for more B2C marketing strategies and B2C examples.) Now, we are seeing things come …

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SEO For New Website: Jumpstart Your Site Ranking Instantly

Search Engine Optimization (SEO) is one of the most important strategic tools at your disposal when you’re creating a website. It’s important when you do launch a website that you integrate SEO strategies as soon as possible. This will benefit you not only in the short term, but also affect how your website matures. Like a fine wine or a delicious cheese, the right ingredients have to be present from the outset in order to …

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7 Best Ecommerce Website Design Practices To Improve UX

Having great ecommerce website design can make all the difference when it comes to attracting customers. Your web design is, after all, the first thing your readers are going to see when they click through to your site. Eye-catching colors and easy-to-read text are only the beginning! So let’s go through each design element, with some examples of the websites doing it oh-so-right. Get Started With Visuals Figuring out how you want your website to …

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[Announcement] SEOPressor’s New Website SEO Checker Is Now Live!

For the last 4 weeks, the SEOPressor Team have been working on a super-secret project and now, it’s ready to be unveiled! We are proud to present the latest addition to our online SEO tools – Website SEO Checker by SEOPressor. The Website SEO Checker represents the next step of evolution for the future of SEOPressor’s SEO solutions so allow me to explain it. What Is Website SEO Checker? The Website SEO Checker is a …

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The Beginner’s Guide To B2C Content Marketing

Content is king! Like most clichés, it’s repeated so often because it’s true. There’s no better way to develop and audience through content. “But I don’t want to develop an audience!” I hear you cry, “I want to sell products!” Fortunately, content can be an incredibly powerful tool for that too. Business To Consumer, which is also known as B2C content marketing, when it’s done well, follows a series of methods and best content marketing …

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C2C E-Commerce: Advanced Strategies To Stand Out From The Crowd

We’ve all heard a lot about business to business and business to consumer sales, but what about consumer to consumer? Thanks to the age of the internet, consumer to consumer e-commerce is now a booming industry. One of the main advantages of consumer to consumer sales compared to B2C model for example, is that it is easy to start. Anyone anywhere anytime can sign up to eBay or Etsy, create a listing and sell something. …

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The 5 Best Ecommerce Platforms For Your Business

With so many businesses shifting from the physical marketplace to online, it’s no wonder we’re seeing so many ‘How Tos’ about ecommerce marketing. As great as these are, many are based on assumed knowledge that new players to the game don’t always have. So I’m going to get right back to the basics. Let’s run through the types of ecommerce that your business can use and see if we can find the best ecommerce platform. …

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9 Steps To Grow Your Email List From Scratch

We’ve been talking a lot on the blog about email marketing lately, and today is no exception. We’ve mentioned how important it is to have a healthy email list, but we haven’t yet shared with you a breakdown of our favorite tips and tricks! So here we go: our fastest, easiest, and most effective tips on how to grow your email list. Learning how to build an email list from scratch sounds daunting, but I …

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