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Free and Premium Inbound Marketing Tools That Give You Unfair Advantages Over Your Competitors

Over the last couple of weeks, I’ve given you a pretty good grounding in what inbound marketing is all about. Last week, I created a roadmap that would lead you to conquer this varied but rewarding practice. Now, if you’re going to climb Everest, would you do it with only a map? Of course not. You need the equipment that will get you safely to the summit. Fortunately, there are a huge range of inbound …

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Voice Search: What Marketers Really Need To Know

Have you talked to your computer today? If not, you may actually be in the minority. A surprisingly quiet (given the subject matter) revolution in the nature of web-searching and SEO has been going on for the last few years, one which has gone surprisingly under-reported in the world of marketing. That revolution is, of course, voice search and other voice-driven computer interfaces. Exact numbers are hard to come by and tend to vary significantly …

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8-Step Inbound Marketing Strategy That’ll Get You Non-Stop Sales

You may have heard of the phrase “inbound marketing” before. You may not be sure what it means. If that’s the case, you missed my blog last week that defines and outlines what inbound marketing is, and why it’s so valuable. Go check it out! Back? Awesome. So, Inbound Marketing encompasses SEO, Social Media, Content and Email Marketing. Whoosh. It’s a big umbrella that covers so many distinct topics. If you’re just getting into marketing, …

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3 Practical Steps To Increase Your Page Authority

Odds are, you’re implementing a number of different inbound marketing strategies in order to achieve your online marketing goals, from various content marketing strategies to social media strategies – and of course, the use of SEO. But knowing how these strategies are performing is essential to ensuring that you achieve your goals and to making sure you aren’t wasting resources on efforts that don’t work. You can get an overall idea of how your site …

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Inbound Marketing: Attract Customers Who ACTUALLY Want To Buy From You

The Internet is fundamentally unlike any other communications medium in the history of mankind, so it’s no surprise that it requires a totally new method of marketing to go with it! This was one of the first things that businesses looking to expand themselves online came to discover: Methods of marketing and outreach that worked in the offline world were not nearly as effective when moved online. Online activities inspired different mindsets in the users, …

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Local SEO: How To Harness The Power Of Yelp To Boost Rankings

Yelp is a social sharing and recommendation app that helps people find the best events, restaurants, bars, clubs and pop-ups. If you run a business that relies on local search traffic for the majority of your custom, then Yelp is an essential asset to your business’ online strategy. Launched in 2004, Yelp is the go-to resource for millions of visitors to look for information about local businesses. It allows users to check-in at businesses, rate …

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Advertising To Millennials: Effectively Target The New Generation Of Consumers

If you’re paying any attention to the current market, odds are you’ve already know that millennials are already the largest generation in the world. With ever-growing purchasing power, they are the next big market to advertise to. But along with it comes new challenges – Millennials are just not into traditional advertising. The good news is, advertising to millennials is easy once you understand millennials characteristics, especially when it comes to being a consumer. Millennials …

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Content Marketing Plan: How To Create Remarkable Content Every Week

If, as they say, content is King, then consistency offers you the keys to the castle. Being consistent in both the frequency and quality of your output is the only way to develop an audience that will want to follow your work. Having a content marketing plan will enable you to build a loyal fan base who will trust you when it comes to the products you create or endorse. It will ensure that when …

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How To Find A Great AND Available Domain Name For Your Website

So far in these series we’ve covered all elements of starting a blog for your business website. We started this series with the assumption that our readers would already have a website, but as we discovered in the comments, an increasing number of people are doing all their research up front, and want some advice on the domain name itself. First off – that’s a smart way to do it. By doing your research in …

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The Science Of Emotion: 4 Keys To Effective Social Media Marketing

We all get emotional. It’s hardwired into us. Get ready, because we’re going to have to go down the rabbit hole a little bit here. Once we come out the other side, you’ll be armed with a great understanding of the science of emotion and what emotion can do for you as a marketer for your social media marketing strategies. So why do we have emotions? Where do they come from? Fascinatingly, we still haven’t …

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