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How Long Should You Spend Writing A Blog Post?

As a content marketer, this is one the most frequent questions I get asked. The answer depends on several variables. Your skills and knowledge in your topic area count for a lot, but so do your experience as a writer. Today, I’m going take you through my writing process with timelines so you can discover how to write a blog post consistently, without taking too much time away from growing your business. Short Answer: It …

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How To Present SEO Report To Your Boss (or Clients)

One of the most difficult things for those who work in SEO is explaining the SEO report to your clients just what it is that you are doing for them. SEO professionals are kind of like the bass player in a rock and roll group. You know they’re there, you know things sound right, but you’re never really sure if they are hitting the right notes or if they are just standing around collecting dew …

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How To Do SEO For Existing Website And Increase Your ROI

Many people create a website with their own set of preferences, which generally tend to include the visual design and the information they want to get across. These two things have a fraction of the impact of SEO, but because they’re considered ‘artistic’ as opposed to ‘technical’, it’s easier to get creative with them, so people are more motivated to do them. That’s a mistake. But don’t worry! It’s one that you can easily start …

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HTTP vs HTTPS: The Difference And Everything You Need To Know

Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that did not switch over by giving an edge to competitors that did. Now you’re probably wondering – why is it so important that …

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9 Most Common SEO Mistakes To Avoid In 2017 (And How To Fix Them)

SEO Mistakes. I’ve made a few. We all have, really. For anyone who works on or around the Internet, the list of common SEO mistakes is massive. Sadly though, even as these mistakes are widely known, they are still made more often than most pros in the business would care to admit. But what are some of the SEO mistakes to avoid? How can good SEO practices make your future better than your present? In …

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9 Useful Ecommerce Tools To Measure Your Ecommerce Success

As you have hopefully realized, ecommerce sales and marketing tools are tandem in the best ways to grow and popularize your business. Using the best ecommerce tools will not only enhance your business’ credibility, but they will also add customer support, create rewards for consistent return buyers, manage online order fulfillment from the store, and help to fill the gaps in so many other retail operations. Even the best sellers are going to need extra …

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Google Updates 2017 (Part 2): More of Mobilegeddon

If you read through the first part of our Google Updates series, then hopefully you’re able to gain some valuable insights into some of the new or updated Google features that could potentially help with your marketing efforts. However, you may have noticed that all seven updates covered in part one of our series focused mostly on desktop-based use, although there were a couple of updates that affected both mobile and desktop users. For this …

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Google Updates 2017 (Part 1): What You Need To Know

We’re already halfway through 2017, which means that Google has undoubtedly implemented numerous changes to the Google algorithm in order to improve the user experience. As we all know, Google tinkers with their algorithm on a daily basis in order to ensure that they offer the best search experience on the web. As such, it should come as no surprise that there are a number of new features that have been introduced that don’t just …

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What Is C2B Ecommerce And How Does It Help Your Business?

In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve their strategies. (Read our guide to B2C marketing here for more B2C marketing strategies and B2C examples.) Now, we are seeing things come …

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SEO For New Website: Jumpstart Your Site Ranking Instantly

Search Engine Optimization (SEO) is one of the most important strategic tools at your disposal when you’re creating a website. It’s important when you do launch a website that you integrate SEO strategies as soon as possible. This will benefit you not only in the short term, but also affect how your website matures. Like a fine wine or a delicious cheese, the right ingredients have to be present from the outset in order to …

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