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10 On Page Local SEO Factors That Will Improve Your Local Business Ranking

Recently, I outlined some local SEO strategy and actionable insights on making your local business ideal for ranking high on Google’s Local Results. Now, successfully ranking here still boils down to your on page Local SEO efforts. This basic setup is what provides Google with the exact information they need to rank your website in local results, and without that, you’re likely to be misidentified by search engines. Similarly, you can’t rely on just your …

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Voice Search Won’t Change SEO Much. Here’s Why.

Speaking to computers was first popularised in Star Trek, and as with so much science fiction, became science fact within a matter of decades. It started to go mainstream with Siri, and Microsoft soon entered the fray with Cortana. Now Amazon’s Alexa is entering the fray, people are starting to see how voice can help them during their searches. Google has responded to the trend by creating Google Voice Search, while iPhone now has the …

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Inbound Marketing: Attract Customers Who ACTUALLY Want To Buy From You

The Internet is fundamentally unlike any other communications medium in the history of mankind, so it’s no surprise that it requires a totally new method of marketing to go with it! This was one of the first things that businesses looking to expand themselves online came to discover: Methods of marketing and outreach that worked in the offline world were not nearly as effective when moved online. Online activities inspired different mindsets in the users, …

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What Content Marketers Really Need To Know About SEO

Search engine marketing has transformed in the last decade, as the algorithms involved have gotten more sophisticated and intuitive at predicting what users want from their searches. One of the side effects of this evolution has been to push content marketing and search engine optimization closer together. There are many SEO consultancies out there still peddling the same old techniques from 2012, but the effectiveness of their approaches is diminishing by the day. Equally, there …

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Read This Before Hiring An SEO Agency

It’s not uncommon for companies like yours to hire search engine optimization agencies that can help with your marketing – but before you do that, there are a few things you should know. Many companies don’t actually know what they should expect from an agency, and this usually results in paying for illegal links and ranking in keywords that aren’t profitable for your business. Knowing what benefits you’ll be getting out of an SEO deal …

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On-Page vs Off-Page SEO: How They Impact Your Digital Marketing Strategy

This is a pretty fundamental topic in search engine optimization but one which is often misunderstood, especially by newcomers to the field. This basic problem isn’t helped by how complicated SEO has become over the years, and how many different techniques are now used to boost a page’s Search Engine Results Page (SERP) rankings. As a general rule, “on-page” refers to anything happening on your website, under your direct control, which contributes to your SERP …

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What Is Google AMP And How Will It Affect Your SEO?

At this point, everybody knows about Google’s emphasis on going mobile-friendly. SEO experts warned of the so-called “mobilegeddon” that would shake up the Internet at the beginning of the year. While it didn’t exactly cause search rankings to plummet and marketers to run for the hills, the updated algorithm did result in some major changes. The chief among those being that websites optimized for mobile use would be rewarded with higher mobile search engine rankings, …

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User Experience And SEO: Revolutionizing Your Website’s Success

When we think about SEO, we invariably think about getting to the top of the search engine rankings. Everybody knows this is important, but because of the focus on technical processes, we often lose sight of why it’s important. Namely, it puts our company in front of more human users. (If you’re a beginner, read this blog post to get started with SEO.) User Experience, or UX, is an online discipline designed to make websites …

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Long-Form vs. Short-Form Content: Which Is More Effective?

Short and sweet, as the saying goes. This adage has been repeated ad nauseam in the online marketing world, where the received wisdom was that the Internet is a big place full of distractions, and people don’t have time for more than a bite-size read. This logic goes all the way back to 1997: As such, you’ll find hundreds of articles and even whole websites dedicated to 500-word blog posts. 500 words article was considered …

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7 Things You Need To Know About SEO In 2016

Whether you’re an SEO beginner or someone who’s been involved in Search Engine Optimization (SEO) for years, there’s always something new to learn about the things you need to know about SEO. After all, SEO is a rapidly-changing field. It changes so fast that it can sometimes be downright hard to keep up. Since SEO piggybacks on the established search engines (mostly Google), whenever they change how they create search results, SEO must necessarily change …

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