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8 Social Media Marketing Tactics You Still Haven’t Tried (But Should)

Back when I first started, Social Media Marketing seems like a simple thing. I mean, what’s so hard about it? You create a Facebook page for your company, share things like promotions and handle enquiries. Maybe organize some contests or blast ads once in a while. Easy peasy. But as I delve deeper into Social Media Marketing, I realize how huge the potential and opportunities offered by the entire social media ecosystem. The more I …

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15 Of The Best Social Media Marketing Tools In 2017

Social media has caused a revolution in the marketing world. Marketing has always been about communication, but communication relies as much on its format as its content. As television revolutionized advertising in the 20th century, so social media will revolutionize it in the 21st century along with social media marketing tools. Already we are beginning to see these changes, with the advent of things like content marketing, which have to change the way a relationship …

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What’s New For Social Media In 2017 (And How YOU Can Benefit)

2017 looks to be an exciting year for social media. Evolution of social media is happening in almost every platform, and these will make a big difference to your social media marketing strategy. In a good way. To start with, let’s reacquaint ourselves with 2016 social media trends, so we have a better idea of where we’re starting from as we gallop into the new year. After that, we’ll dig into the big social media …

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6 Important Steps To Create An Effective Social Media Marketing Plan

The importance of social media in modern marketing cannot be denied. Despite that, the difficulty in mastering social media and making it an effective part of your marketing strategy cannot be ignored. I understand that social media feels like a tough nut to crack because on the surface it seems so immediate that it must be time-consuming to manage, update and constantly respond to users. Where is the time for everything else involved in running …

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Inbound Marketing: Attract Customers Who ACTUALLY Want To Buy From You

The Internet is fundamentally unlike any other communications medium in the history of mankind, so it’s no surprise that it requires a totally new method of marketing to go with it! This was one of the first things that businesses looking to expand themselves online came to discover: Methods of marketing and outreach that worked in the offline world were not nearly as effective when moved online. Online activities inspired different mindsets in the users, …

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The Science Of Emotion: 4 Keys To Effective Social Media Marketing

We all get emotional. It’s hardwired into us. Get ready, because we’re going to have to go down the rabbit hole a little bit here. Once we come out the other side, you’ll be armed with a great understanding of the science of emotion and what emotion can do for you as a marketer for your social media marketing strategies. So why do we have emotions? Where do they come from? Fascinatingly, we still haven’t …

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Drive Your Shares Up By Understanding Why People Share Contents

Shares are essential to building your audience, and are one of the most influential ways you can reach new people. Individuals share articles on social media, meaning their share serves as a form of endorsement and recommendation of the content. But sharing is a much more complex idea that it may first appear, and the reasons behind sharing are as diverse and varied as the individuals sharing. By understanding why people share content, we as …

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Instagram Marketing: Marketer’s Guide To Instagram For Business

Instagram is a big deal. Instagram exceeded 500 million users in January this year and has continued to grow from strength to strength. Everyday, I get a new notification: “Your friend has joined Instagram”. Users are flocking to the social network. Businesses aren’t. This means there’s a huge opportunity available to use Instagram for business as a marketing tool. A market with relatively low competition for the attention of a huge audience. I want you …

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6 Social Media Marketing Trends That Will Change Your Marketing Strategy

There are no social media. It’s sharing media now. And that’s a huge opportunity. People used to use social media to post personal information about their lives, challenges they faced, or even just gym selfies. Today, they post about news, the brands they love, the pets they love, the destinations they love. And it’s changing all the time. Social media is fluidly dynamic – behaviour is shaping technology at the same time as technology is …

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Snapchat For Business: The Ultimate Guide For Marketers

Chances are you have heard of Snapchat, but probably have not paid too much attention to it. As one of the younger social media networks (founded in 2011), it was likewise seen as being for younger users, and as such was generally off the radar of most brands looking for marketing outlets.spo However, in just a little over five years, Snapchat has amassed some truly impressive user statistics that have started turning the heads of …

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