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11 Great Small Business Blogs That Prove ANY Business Can Do Content Marketing

In the past few weeks, we’ve been talking about how businesses can start their own blogs to begin successfully harnessing the power of content marketing. In the comments to some of those blogs, the most common feedback has been “this isn’t something I can do in my industry.” I disagree. Almost any industry can create an outstanding blog with topics that will engage and reward readers. “Prove it!” you say. Well, I’m about to do …

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What Is Niche Marketing And Why Is It Effective?

Have you found your niche? If not, it may be time. Of all the many changes that online marketing has brought to advertising in general, one of the hardest for people to wrap their heads around is the sheer scale of the economics involved. Marketing online is, in many ways, the exact opposite of any sort of local advertising. After all, while estimates vary, it’s generally agreed that, as of 2016, between 3 and 4 …

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13 Copywriting Tips To Write The Perfect Blog Post

In the last couple of weeks we’ve covered why it’s a great idea to have a blog for your business, and what you can do to prepare that blog to be successful. Today, we perfect the most crucial of all the elements involved in a successful blog: blog writing. Now, you may have noticed I said blog writing and not just writing. That’s because blog posts are nothing like books, print media, or long form …

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The Evolution Of Search: Understanding User Intent

“We are all interested in the future, for that is where you and I are going to spend the rest of our lives!” -The Amazing Criswell These days, it really pays to be looking ahead – more than ever before. Technology and consumer trends such as user intent are changing so rapidly that a company which is only looking at now is going to already be behind by the time they bring a new product …

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How To Start A (Successful) Blog For Your Business – Ten Things To Get You Started

Last week I wrote an article on all the great reasons why you should start a blog for business. If you’re here right now, I’m guessing you agree! High five! Well, here’s the good news: I can also take you through the stages of setting that blog up successfully from the start. Now, this post isn’t going to cover things like getting yourself a website or choosing a platform like WordPress – if you’re a …

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What Content Marketers Really Need To Know About SEO

Search engine marketing has transformed in the last decade, as the algorithms involved have gotten more sophisticated and intuitive at predicting what users want from their searches. One of the side effects of this evolution has been to push content marketing and search engine optimization closer together. There are many SEO consultancies out there still peddling the same old techniques from 2012, but the effectiveness of their approaches is diminishing by the day. Equally, there …

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Black Friday And Cyber Monday: 6 Marketing Strategies For Your Business

Black Friday is almost upon us. The largest retail shopping event of the year in the United States, it has also become part of Holiday tradition in the United Kingdom, Australia, and more. Black Friday, this year on November 25th, is always the Friday four weeks before Christmas. It is a sale day in which bricks and mortar stores seek to clear their stock and line their nests before consumer interest in retail crashes. Promising …

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11 Great Reasons Why You Should Start A Blog For Your Business

We talk a lot on this site about content marketing. The power of developing an audience, converting an audience, boosting SEO – that kind of thing. One question we haven’t yet answered is the first one some people ask. Why have a blog on a business website? I can understand where that question comes from. A blog (or web log) was treated like a public journal for much of its infancy as a medium. Alternatively, …

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SEO Campaign: 5 Important Early Decisions To Help Bring SEO Success

As is often said, a beginning is a very delicate time. Some may be wondering, “What is SEO?“. Well, here’s a comprehensive guide to understanding SEO for beginners. The decisions made early on when embarking on any new venture will have a huge impact on that venture as a whole. With well-laid foundations, it’s much more certain of success. This is absolutely true of SEO success. The worst way a person or company could go …

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Ecommerce Content Marketing: 7 Reasons Why You Should Start Now

Ecommerce is becoming more popular than ever before, and because the easy scalability of WordPress ecommerce frameworks makes it easy to expand, sites can soon host thousands of products. Content marketing has long been known to have huge benefits for a single product or service-based websites, but those with a wide range of products often miss the opportunity to build their brand through content marketing. Google, Bing, Yahoo! and more make content a core part …

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