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How Insanely Honest Marketing Can Actually Get You More Business

Does your business have a weakness or a drawback? I’m sure it does. I mean, honestly – You might be good, but you can’t possibly get everything perfect every single time and satisfy every possible need that your customers might have! Maybe you’re new and don’t have as much experience as your competitors. Maybe your location is not as desirable. Or you are priced higher because your operating cost is high. The marketing rule book …

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Should You Consider a Wikipedia Page for Your Business?

There are plenty of online promotional opportunities for your business—from Facebook to Twitter to online reviews. But should Wikipedia be on that list? Using Wikipedia for business marketing and branding can be a valuable way of helping convert customers, but there are several things you should know before you start writing up a page. The Basic Requirements I am going to start off with being honest – a Wikipedia article is NOT for everyone. If …

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What is Banner Blindness and How To Beat It

What is Banner Blindness? Banner blindness is also known as ad blindness, or banner noise. Without looking away from here (do not cheat), can you answer the following questions? How many banners are there on this page? What are the banners about? Well, you probably couldn’t answer these questions or didn’t even realize there were banners on this page until I’ve mentioned them. If you could answer the questions then good for you. But for …

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