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By Lo Jia Thong on April 19, 2018
Creating a startup is no easy work, we are well aware of that. That’s why we have this list of 5 inbound marketing techniques that can help you break through the noise and reach the audience you want. Why inbound marketing you ask? Well, first of all, inbound marketing costs relatively lower compared to outbound […]
By Allysa on April 19, 2017
With so many businesses shifting from the physical marketplace to online, it’s no wonder we’re seeing so many ‘How Tos’ about ecommerce marketing. As great as these are, many are based on assumed knowledge that new players to the game don’t always have. So I’m going to get right back to the basics. Let’s run […]
By Allysa on March 9, 2017
With so many strategies to choose from, one of the biggest marketing questions we face in the Internet age is: how do we get customers interested, and keep them interested? A recent report says that 77% of consumers are more likely to respond to permission-based email marketing campaign. It’s a fast and effective way to […]
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By Allysa on December 14, 2016
Have you found your niche? If not, it may be time. Of all the many changes that online marketing has brought to advertising in general, one of the hardest for people to wrap their heads around is the sheer scale of the economics involved. Marketing online is, in many ways, the exact opposite of any […]
By Winnie Wong on August 22, 2016
Welcome back! Last time, I got into considerable detail about achievable ways to monetize your blog by selling products. Products require an extensive infrastructure, an understand of supply and demand, and considerable resource management to master. Going to this effort can yield huge results, but it’s a long game and there is risk involved. This […]
By Howard Go on August 17, 2016
As part of my ongoing series on content marketing and blog monetization, I’ve been covering the strategies, the skills, and the actions content producers have to take to make their blog make money. In that time, we’ve still only scratched the surface of the thing that actually makes the money. Let me be clear: it […]
By Allysa on August 11, 2016
Online ads are what help some of the biggest businesses in the world make their money online, but they come at a cost. Unlike organic promotional tools like Search Engine Optimization, or direct promotional tools like inbound marketing, paid advertisement helps you get an instant boost in traffic to your site. Also unlike SEO and […]
By Howard Go on July 16, 2016
July 17th, 2016 is the World Emoji Day, which is also the global celebration of emoji. When I saw the news, I asked myself, “How did we even get here?” The answer surprised me. It’s a combination of both innate psychology and pop-cultural evolution. The effect is that these simple and fun little drawings can […]
By Allysa on February 3, 2016
Conversion rate is measured by the amount of visitors taking an immediate action on your website, whether it is signing up for a newsletter, buying a product, or downloading a free e-book. Let’s say there are 100 visitors on your site, and all of them have opt-in for your newsletter. So your conversion rate will […]
By Allysa on January 14, 2016
A call to action (CTA) is usually a button or a link that marketers place on their websites to attracts more visitors to become leads by filling their details on a form of a landing page. CTA is created to communicate with your visitors and encourage them to take immediate action on your website. The […]
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