By Vivian on January 22, 2020
Social Media Blunders and How You Can Avoid Them The growing popularity of social media is encouraging every business to invest in it as a primary marketing channel. That’s because 46 percent of the global population is on some social channel or the other. Besides connecting businesses to their target audience, social media broadens a […]
By Winnie Wong on November 29, 2017
As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days. Many search marketing tactics come […]
By Allysa on October 12, 2016
SEO Press Release Press releases have long been known to be an invaluable tool in increasing your profile both online and in the real world. When search engine algorithms began to evaluate press releases as part of their rankings, their popularity exploded. People see press releases as a quick way to get backlinks and up […]
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By Winnie Wong on July 11, 2016
We all want to increase our website’s traffic and exposure. So far, one of the best ways to achieve that is by getting quality backlinks through SEO press release (Don’t worry, we’ll get into more details on this soon.) There are so many ways out there telling us how we can get more backlinks, but […]
By Vivian on September 28, 2015
Engaging with consumers is an important part of inbound marketing. It’s one of the reasons why social media has become such an effective tool – it lets you engage directly with your consumers in two-way conversations. This kind of engagement makes your brand appear more personal as it shows consumers that you actually care about […]
By Winnie Wong on May 7, 2015
Social media interaction isn’t always going to be positive. This shouldn’t be too surprising – people often use social media as an outlet to vent. This means that if a consumer takes issue with one of your products or services, they may take this up on your social media business page in public. This might […]
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