Just 30 percent of small business owners say they have an SEO strategy in place. There are plenty of reasons business owners don’t invest in an SEO strategy. They may think SEO isn’t all that important. They may think they can “do it themselves,” even if they have to learn on the go. Not having […]

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The past few years have witnessed an increase in the evolution of Search Engine Optimization (SEO) content marketing. Such a positive change gives you an edge over other professional SEOs out there.  With the exponential increase in competition for high ranking on Google, a number of people are coming up with great content. However, they […]

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Video marketing has blown through the roof in recent times. Marketers and brands are posting more videos online, and consumers like it. People are 10x more likely to interact with video compared to block text On a landing page, videos increase conversion rates by up to 80% Up to 90% of consumers who watch a […]

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If you run any sort of website or blog, you probably think about traffic a lot. You might even be obsessively checking your daily organic traffic, looking to see how many new visitors came to your site.  At least that’s what I used to do, every time I published a new blog post. However, increasing […]

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As a business owner, you most likely already know that SEO is essential to help you stay in business. The problem is that SEO techniques keep changing. Therefore, it is crucial to stay abreast of what counts as good SEO practices. In the early days of search engine optimization, SEO techniques were, for the most […]

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Search engines are the starting point for 93 percent of website visits. Besides, 75 percent of internet users don’t scroll beyond the first page of search engine results. These statistics point to two conclusions. First, ranking on the first page for particular terms can be more useful and vital than most forms of advertising. Second, […]

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Ever shared a post from your website to Facebook only to find blocky chunks of text and blurry images? We have all been there as digital marketers and social SEO experts. It happens when sharing content from sites to social media platforms. It also happens when interlinking content between different social media channels. The quality […]

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What gets under your skin whenever you land on a website? It must be those huge banners that block all content, requesting your email address before you even start reading.  It could also be the obligation to remove your ad blocker before you can proceed to the content. In these and similar instances, you immediately […]

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Ever wondered why as a freelancer, you delve into some websites and you feel like you have finally reached your haven, while on the other hand, you open some and you can’t even wait for a second to close them immediately? Well, the latter was my case last week when I was looking for some […]

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In your quest to rank better in your niche, you may have tried targeting a specific keyword with multiple pages. It sounds like a solid strategy on paper, but you may realize that these pages are not ranking or Google is ranking the wrong page for your target keywords. This situation is called cannibalization, where […]

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