Google Analytics offers a compelling way to monitor and track your website’s performance and progress. With robust features that enable it to track your site’s social engagement, ascertain your conversion rate as well as understand your target audience, the platform is a sure-fire way to optimize your blog or brand’s potential online. That said, the […]

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You have set up your site after going through hundreds of articles on search engine optimization. You feel excited about the status of your website, so you launch it. At this stage, all you have to do is wait for indexing and then see how it ranks. But why is it is not ranking in […]

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You have no doubt heard about search engine optimization as a content creator, website owner, or content manager. SEO, as it is abbreviated, encompasses all the tactics employed to guarantee a website is at the highest rank on search engines. This means the articles on a site will appear on the front pages of search […]

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Introduction You won’t believe this, but, according to Impact Bound, up to 55.24% of all websites on the internet didn’t have a single backlink as of December 2019. That’s over 750 million sites, given that there are about 1.5 billion active websites at the moment. Hopefully, you’re not part of the 55.24%, because you’d be […]

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When they said do not judge a book by its cover, the internet had not yet been invented. If they knew what we know now, they would know that a title can make or break a content site. Headlines are the outcome of using the title tags. They’re what attracts a user from the SERP […]

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It doesn’t matter how valuable or engaging your content is, it’s not worth much if no one reads it (or if the wrong people read it). This brings us to a significant problem that content managers face today. Tons of new content appears online each day. WordPress alone hosts 70 million new posts every month. […]

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Optimizing your content’s searchability online is a vital and practical marketing approach for businesses trying to draw attention and drive site traffic as they grow their brands. And this does not just refer to any attention or traffic, but traffic that really converts into sales and leads. Now, although there are other ways to get […]

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Have you ever seen something and taken a mental note, promising yourself to look it up later? But then, when you go to look it up, you either can’t seem to remember the exact phrase you wanted to look up, or there are no mentions in the search. What happens in these situations, and is […]

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Looking to find winning keywords to target but don’t know where to start? All digital and SEO marketers know the importance of targeting the right keywords to attract internet traffic.  One of the most important metrics in selecting your target keyword is its search volume, and the reason is simple.  Because if no one is searching […]

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We all know from Bill Gates that “Content is King” — however nowadays creating compelling and customer-centric content is no longer enough to win rankings and shoppers. Without perfectly SEO optimized content, even the best content can fail to perform in natural search. After all, what’s the point of creating content that’s useful if your target […]

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