What is YouTube Optimization? When you upload a video to YouTube, it’s given a unique alphanumeric code called a”video ID.” This video ID represents your specific video on the website. Optimization is the practice of improving the chances of getting attention for your videos by using keywords effectively in order to be found more often. […]

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Searching for ways to improve your local visibility online? Creating a strategy for local SEO can be slightly different from the standard digital marketing methods many online businesses use. In this post, we will guide you through 8 effective strategies you can use to build local brand awareness online and reach customers.  The goal of […]

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You have probably tried to establish your website’s local SEO, but it seems to be underperforming, and you are frustrated. Worry not. Read our definitive local SEO guide so that you can start ranking well on Google. Image Source: IDL Web Inc Business owners, big or small, need the same thing- visibility. With visibility or […]

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What is Google Maps marketing, and how does it work? Marketing with Google Maps is a business tactic that uses Google Maps’ functionality to make your business easier to find. Check out our complete guide to learn how you can improve your Google Map SEO.  Google Maps is undoubtedly one of the most useful tools […]

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Local SEO vs. Organic SEO – what’s the difference, and do you need both? This post will dive deep into both search engine optimization strategies to see each offers’ differences and benefits and determine which strategy your business should prioritize.  If you’ve been actively marketing your business online, you would have most likely come across […]

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Google local 3-pack, or simply Google 3-pack is a result for local searches. It shows the top three most relevant businesses that are based on a user’s location. For local business owners, this is where you want to be. Read our definitive local SEO guide to learn how you can rank on this impressive Google […]

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Google My Business (GMB) is a free and easy-to-use tool for local businesses to manage their online presence across Google. This blog post is a great starting point to help you learn more about GMB, including how to set up your profile, verify it, and optimize your GMB listing. Whether you are a small restaurant […]

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Local SEO has become a huge topic in recent years. In fact, did you know that “near me”, and “buy now” searches are up by 500%? That’s right. They are completely smashing it. Moreover, with the rise of smartphones, every third search is related to location. And we are sure that you want to attract […]

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Definition Of E-commerce According to Shopify, e-commerce, or electronic commerce refers to the transaction where goods or services are bought or sold using the internet. It also involves the transfer of money online and the data used to execute these transactions.  Why has the e-commerce industry grown so much? What caused it to boom?  Well, […]

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Today, the digital marketing landscape is very important. Every business has to have a strong online presence to generate traffic and meet customers’ expectations.  This is where SEO copywriting comes in. The art and science of producing online content that both search engines and people love, mastering SEO copywriting become the key to creating content […]

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