By Lo Jia Thong on June 27, 2018
We all know how important a blog image is. How they help retain reader’s attention, how it boosts SEO, how your image can rank in Google image search etc. But here’s the thing, creating the actual images is not all rainbows and unicorns. Especially when we can’t quite get the idea on how to even […]
By Lo Jia Thong on May 15, 2018
Like how the world wide web has been rapidly growing since its creation, the same could be said on SEO. What might be working 5 years ago might have lost half of its credibility today. With the one and almost only search engine giant Google pumping out new lines to its algorithm every day, you […]
By Lo Jia Thong on April 17, 2018
We all love PB&J, at least I do, and what I also love is combining the power of both SEO and content marketing for the best tasting digital marketing sandwich ever. Let’s look at it this way, SEO is the peanut butter to your content marketing jelly. Carefully applied first layer of SEO peanut butter […]
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By Lo Jia Thong on April 5, 2018
Viral marketing got its name from acting like a virus. Spreading from one person to another at a rapid pace. Would you want your content to spread that way? I would definitely love to. Let’s take a look at some viral marketing examples. 1. Dollar Shave Club On 2012 Dollar Shave Club uploaded their ad […]
By Winnie Wong on February 21, 2018
“Content” is a catch-all term when it comes to internet marketing, covering anything that isn’t explicit advertising. I use the word explicit deliberately. Content is, of course, designed to advertise a brand, but in a more subtle and accessible way. Indeed, this form of advertising is known to some as passive marketing, as opposed to […]
By Winnie Wong on December 29, 2017
5 Ways AI Will Impact The Future of SEO The use of AI SEO is not entirely new, but it is rapidly developing… SEO is a results business. Imagine if you have access to data that tells you precisely what you need to do in order to optimize your website and improve visibility in search […]
By Winnie Wong on December 14, 2017
SEO has evolved tremendously, and that’s a big deal for digital marketers around the globe. You’ve most probably heard this a hundred times – when it comes to creating for search engine optimization (SEO), it’s crucial that you always write for the user FIRST and the search engine next. This couldn’t be more true when […]
By Allysa on May 31, 2017
Search Engine Optimization (SEO) is one of the most important strategic tools at your disposal when you’re creating a website. It’s important when you do launch a website that you integrate SEO strategies as soon as possible. This will benefit you not only in the short term, but also affect how your website matures. Like […]
By Winnie Wong on April 28, 2017
Content is king! Like most clichĂ©s, it’s repeated so often because it’s true. There’s no better way to develop and audience through content. “But I don’t want to develop an audience!” I hear you cry, “I want to sell products!” Fortunately, content can be an incredibly powerful tool for that too. Business To Consumer, which […]
By Allysa on April 7, 2017
Are you just now looking into content marketing for your B2B business Well hurry up, you’re late! Right now, nearly 90% of all business-to-business companies use content marketing as a part of their marketing strategy. If you’re not, that means you are missing out on these e-commerce content marketing benefits and having your customers funneled toward the […]
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