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9 Reasons Why Your Content Marketing Fails (And How You Can Save It)

“Is content marketing dead?” I’m pretty sure this is not the first time you’ve heard about this. Debates after debates, I can conclude that content marketing is here to stay. I mean, look at Neil Patel’s $100,000 challenge. After he wrote a blog post about how anyone can make $100,000 a month in revenue within a year, he decided to start a nutrition blog called to prove that it’s possible. If Neil Patel can …

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Creating A New WordPress Blog? Here’s What You Need To Know

Writing is always easy when the words flow just the way you want it to be. But if you’re looking for the right blogging platform that will reach out to your target audiences, that could be a problem. Admit it, we all faced the dilemmas of choosing the best blogging platform that suits all our needs. There may not be a perfect one out there, but at least we know that there’s one blogging platform …

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Controversial Marketing: Exploiting Outrage For Massive Exposure

Kanye did it again. Viral topic pops up one after another – Pokemon Go, Donald Trump, Kanye West, Westboro Baptist Church, you name it. People just can’t stop talking about them. While a great deal of people got caught in whatever controversy of the month, very few take notice that most of the controversial topics aren’t random coincidences. They are manufactured. For the more observant, behind most controversies there are always the real intent behind …

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How To Produce Effective Content For Your Website

It’s been going strong for years, with no signs of slowing down: Content marketing is still the best way to bring more viewers to your website, and among the most cost-efficient possible ways of generating new leads. According to Hubspot’s annual State of Inbound Marketing report, companies using content marketing save $14 per lead over other lead-generation types. So if you’ve been sitting back, waiting for the next big thing to hit so you can …

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How To Analyze Your Own Blog: 6 Metrics To Measure

One of the most important things that you’ll do for your blog is to measure your success. Just as with any good marketing strategy, your content marketing strategy is not a “set it and forget it” type of deal. In order to consistently improve your strategy, you’ll need to do a blog analysis. Wait, but that sounds like a lot of work…can we just skip it? No. Do you want your blog to succeed? Do …

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Why Clickbait Headline Is Bad For Your Website

Oh, it’s the clickbait headline. We barely knew you before people started ignoring you, and it’s time for you to leave for good. But why? What is wrong with using clickbait headline? Well, it sounded like a good idea at first. But the Internet is a place of excitement, where new things tend to take off, so a good way of getting clicks was to make titles more exciting. Except… a lot of companies failed …

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7 Things To Do After Publishing Your Content

Marketing legend, Seth Godin, calls content “the only marketing left”. He defines it as connection, and at heart, that’s precisely what your content marketing strategy needs to achieve at every phase of promotion. Once you’ve published it, don’t make the mistake of thinking you’re finished. Without the following 7 steps, your marketing strategy is unlikely to grow wings. 1) Content Promotion You can create the kind of content that’s virtually Pulitzer Prize-worthy and still have …

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How To Choose The Right Fonts To Improve Content Readability

At this point, you’ve probably read through tons of advice concerning the setup of your website, from how to optimize your website using rich, relevant keywords to making sure that you are using a strong site structure to make navigation easy for both users and Google’s bots. I know that I’ve emphasized these points time and time again to the point where you’re probably tired of reading about them. However, there’s one thing that can …

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How To Improve Content Readability And How That Will Affect Your SEO

When blogging, one factor that people often overlook is the readability of their content. Bloggers or content marketers will try to optimize their keyword density, keyword decorations, meta tags, image alt tags, and hundreds of other on-page SEO but they often overlook the readability of their content. This is probably due to the fact that content readability isn’t accounted in Google’s search ranking algorithm, at least not that anyone knows of or could confirm. But …

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How To Choose The Perfect Images For Your Content

Do you know that other than content, images have an impact on your blog posts as well? Although it is said that content is king, but readers do not focus only on your content. As they read, they will also look at the images that you have featured in the blog post. If your readers see that the title and featured image are not relatable, they wouldn’t click the link. That is why it is …

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