By Allysa on December 21, 2016
So far in these series we’ve covered all elements of starting a blog for your business website. We started this series with the assumption that our readers would already have a website, but as we discovered in the comments, an increasing number of people are doing all their research up front, and want some advice […]
By Allysa on December 16, 2016
In the past few weeks, we’ve been talking about how businesses can start their own blogs to begin successfully harnessing the power of content marketing. In the comments to some of those blogs, the most common feedback has been “this isn’t something I can do in my industry.” I disagree. Almost any industry can create […]
By Lo Jia Thong on December 1, 2016
Last week I wrote an article on all the great reasons why you should start a blog for business. If you’re here right now, I’m guessing you agree! High five! Well, here’s the good news: I can also take you through the stages of setting that blog up successfully from the start. Now, this post […]
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By Allysa on November 29, 2016
Search engine marketing has transformed in the last decade, as the algorithms involved have gotten more sophisticated and intuitive at predicting what users want from their searches. One of the side effects of this evolution has been to push content marketing and search engine optimization closer together. There are many SEO consultancies out there still […]
By Lo Jia Thong on September 5, 2016
Long-Form vs. Short-Form Content: Which Is More Effective? Short and sweet, as the saying goes. This adage has been repeated ad nauseam in the online marketing world, where the received wisdom was that the Internet is a big place full of distractions, and people don’t have time for more than a bite-size read. This logic […]
By Vivian on August 17, 2016
As part of my ongoing series on content marketing and blog monetization, I’ve been covering the strategies, the skills, and the actions content producers have to take to make their blog make money. In that time, we’ve still only scratched the surface of the thing that actually makes the money. Let me be clear: it […]
By Allysa on August 10, 2016
The Internet is potentially infinite in size and is getting bigger every day. The amount of content proliferated on the Internet is already staggering. Last year, there were 211,000,000 new pieces of content being published every second. This is because people understand the power of content marketing, and everyone is trying to leverage it. In […]
By Lo Jia Thong on August 9, 2016
When all you have is a hammer, every problem looks like a nail. This proverb accurately describes how writers try to make money online – through writing alone. Neil Patel recently demonstrated that a blog can generate $100,000 a month, when it forms part of a full spectrum approach. I’ve covered that in the part […]
By Lo Jia Thong on August 4, 2016
Previously I wrote a blog about how Neil Patel created a blog that generated $100,000 a month in revenue, in just 12 months. I’m sure that when reading this, a lot of people thought, “Well that’s easy for him, he’s Neil Patel.” Which made me think about what you really need to succeed in monetizing […]
By Allysa on August 2, 2016
Last month, we’ve covered the fundamental of content marketing for newcomers in our post “How To Produce Effective Content For Your Website“, which went over different aspects of content marketing and offered suggestions for those who just started to get into it. Since many of you asked for more, we’re revisiting the topic today. After […]
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