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There are plenty of online promotional opportunities for your business—from Facebook to Twitter to online reviews. But should Wikipedia be on that list? Using Wikipedia for business marketing and branding can be a valuable way of helping convert customers, but there are several things you should know before you start writing up a page. Why […]

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How Psychology of Color Affects Your Marketing and Branding One of the most important elements of your brand is its visual look. Your customers are going to identify you by your logo. Some logos become so strong that they don’t even require the accompaniment of the company’s name – take Nike for example. If you […]

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One of the biggest advantages that blog owners have when it comes to content marketing is the fact that they are no longer at a disadvantage when it comes to competing with larger brands. Back when outbound marketing tactics were the only marketing tactics available, smaller companies had no chance due to their lack of […]

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Have you ever been asked to describe yourself and find yourself speechless because you don’t really know yourself? Well, that happens to most of us so don’t worry, you’re not alone. Creating an about page is pretty similar to this, except it is much more complicated than this. The about page isn’t something that most […]

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You might think you’ve got all the tools you need in your social media marketing strategies, including many that belong to the social media realm, but are you leaving Instagram marketing out because you don’t think it can be effective for your business goals? Among so many types of social media marketing, Instagram is considered […]

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