If you’ve created a website, you probably realize that designing a website takes a lot of thought. But one page that we often overlook when creating a website is the FAQ page. What we don’t realize is that the frequently asked question page is actually the most efficient page in converting sales. Having a well-written […]

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Have you ever been asked to describe yourself and find yourself speechless because you don’t really know yourself? Well, that happens to most of us so don’t worry, you’re not alone. Creating an about page is pretty similar to this, except it is much more complicated than this. The about page isn’t something that most […]

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There are a lot of ways to improve engagement using social media. One of the most effective ways to do this is through a social media contest, whether it’s a simple sweepstakes or an outright, full-blown competition. You can drive engagement by encouraging people to take part directly in the contest itself, as contestants for […]

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Which marketing approach is more appealing to you: “Cold, hard facts about a product’s nutritional value and a long list of indecipherable and obscure ingredients.” Or “A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire […]

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Social media interaction isn’t always going to be positive. This shouldn’t be too surprising – people often use social media as an outlet to vent. This means that if a consumer takes issue with one of your products or services, they may take this up on your social media business page in public. This might […]

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What is Banner Blindness? Banner blindness is also known as ad blindness, or banner noise. Without looking away from here (do not cheat), can you answer the following questions? How many banners are there on this page? What are the banners about? Well, you probably couldn’t answer these questions or didn’t even realize there were […]

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Growth hacking may be one of my favorite phrases – but when I sat down and thought about it, I realized that it’s more than just a pair of words, it’s a unique view of the world. That’s why I’ve decided to take some time and show you what the mindset of a true growth […]

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