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The Ideal Length For Every Online Content

Time to nail it. At one point or another, content producers and writers may find it difficult to determine the exact length when producing online contents. There is a big possibility that these questions have got you wondering before: How much will my reader actually read? What is the ideal length that will keep them interested? Am I writing enough or am I putting my audience to sleep? What should an ideal blog post length …

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The 8 C’s of Effective SEO Explained

Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical Thinking, Collaboration, Cooperation Communication – Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous Life – Choices, Chances, Changes …. and so …

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7 SEO Lessons I Learned: My Journey From Scriptwriter to Copywriter

When I first applied to be a copywriter, I thought all I had to deal with was writing, writing and more writing. Little did I know it was much more than that. Transitioning from a scriptwriter to a copywriter is not an easy task. You may think both jobs are similar but it is actually not – more like oranges and tangerines – but close enough. One writes to inform and entertain, the other sells …

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How Long Should You Spend Writing A Blog Post?

As a content marketer, this is one the most frequent questions I get asked. The answer depends on several variables. Your skills and knowledge in your topic area count for a lot, but so do your experience as a writer. Today, I’m going take you through my writing process with timelines so you can discover how to write a blog post consistently, without taking too much time away from growing your business. Short Answer: It …

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How To Write Landing Page Copy That Converts? Here Are The 6 Useful Tips

If you’ve found this blog by searching online, chances are you were looking to find out more about how to write landing page copy! Well, you’ve come to the right place. Landing pages are your first impression. It’s the page that visitors to your site will arrive at. It may not be the homepage – it could be a landing page for a particular section of your site, concerning a specific product or service. When …

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Free and Premium Inbound Marketing Tools That Give You Unfair Advantages

Over the last couple of weeks, I’ve given you a pretty good grounding in what inbound marketing is all about. Last week, I created a roadmap that would lead you to conquer this varied but rewarding practice. a Now, if you’re going to climb Everest, would you do it with only a map? Of course not. You need the equipment that will get you safely to the summit. Fortunately, there are a huge range of …

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13 Copywriting Tips To Write The Perfect Blog Post

In the last couple of weeks we’ve covered why it’s a great idea to have a blog for your business, and what you can do to prepare that blog to be successful. Today, we perfect the most crucial of all the elements involved in a successful blog: blog writing. Now, you may have noticed I said blog writing and not just writing. That’s because blog posts are nothing like books, print media, or long form …

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How (And Why) To Use The Top Down Approach To Content Planning

Blogging is an essential part of any online business strategy. If it wasn’t, you wouldn’t be reading this. Because it is, you’re reading it for two reasons: you want to know how to do it better, and we’ve blogged about how to do it better because blogging is part of our online business strategy. Boom. Now we’re all on the same page, let’s get to it: most blogging is bad. That’s not to say the …

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Drive Your Shares Up By Understanding Why People Share Contents

Shares are essential to building your audience, and are one of the most influential ways you can reach new people. Individuals share articles on social media, meaning their share serves as a form of endorsement and recommendation of the content. But sharing is a much more complex idea that it may first appear, and the reasons behind sharing are as diverse and varied as the individuals sharing. By understanding why people share content, we as …

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10 Most Powerful Words You Must Use To Create Catchy Headlines

Being a successful copywriter is a lot more than simply loving words, then writing them down. While every writer will have his or her own personal tastes, what matters most is what words really work. Everything you write should be written to affect audiences. You need to make them feel, and as a content marketer, you need to make them act. The first and most important act you need them to take is to read. …

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