With how dynamic the SERP results (Search Engine Result Page) has become, there’s actually much more than being ranked first. Now, there are more ways to appear on the Google SERP other than being a blue link. Especially more so on mobile. So today I’m sharing with you a list of SERP features that you […]

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When people talk about SEO, they talk about meta description, they talk about building backlink volume, they talk about canonicalization. All these are ranking factors. But they won’t work unless they’re used consistently. Consistency is key SEO is not a set up once and leave it thing. Nor is your website. As your business grows, […]

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Reviews are the new word of mouth in the world of Google. Clicking on a business listing on Google with zero reviews is like walking into a store with no signboard. So here are five tips for you to get more review and how to handle those reviews. 1. ENCOURAGE REVIEWS “It’d be great if […]

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WHY GOOGLE MATTERS TO YOU AS A BUSINESS OWNER Why does every local business owner should own a Google business account? Google has its presence in every premise of the digital world. That’s a fact that we all know. As a business owner it is vital to be aware of the effect that Google can […]

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Search Engine Optimization (SEO) is one of the most important strategic tools at your disposal when you’re creating a website. It’s important when you do launch a website that you integrate SEO strategies as soon as possible. This will benefit you not only in the short term, but also affect how your website matures. Like […]

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Recently, I outlined some local SEO strategy and actionable insights on making your local business ideal for ranking high on Google’s Local Results. Now, successfully ranking here still boils down to your on page Local SEO efforts. This basic setup is what provides Google with the exact information they need to rank your website in […]

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We’re living in a time of exciting developments in artificial intelligence. Machine learning algorithms are becoming more and more advanced, and can now interpret our intentions which a much greater understanding of context. Businesses are starting to practice voice search SEO too. This makes a smart, conversational user interface, like those seen in science fiction, […]

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Local Search Engine Optimization has been a big deal throughout 2016, and it’s about to get bigger still. Mobile search has been on the rise. Hitwise has reported that 60% of searchers are now on a mobile device. Mobile searches tend to be much more localized in nature, and I have discussed this at length […]

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In the last couple of weeks, we’ve had a lot to say about voice search. That’s hardly surprising: Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, Google’s Voice Search – every major tech brand is looking to make voice search a big deal. We’ve already covered why voice search isn’t going to cripple SEO methodologies, and in […]

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Yelp is a social sharing and recommendation app that helps people find the best events, restaurants, bars, clubs and pop-ups. If you run a business that relies on local search traffic for the majority of your custom, then Yelp is an essential asset to your business’ online strategy. Launched in 2004, Yelp is the go-to […]

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