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Steph W. from SEOPressor

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What Is User Experience and Why It Concerns Your Website

What is user experience and why it concerns your website? If you’re using Google Analytics, you will have access to a bunch of data that came from Google monitoring the user experience of your visitors. Those data are used to gauge your website performance and also play a role in your SERP. In this blog […]

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SEO and Content Marketing: Your Key to Success

We all love PB&J, at least I do, and what I also love is combining the power of both SEO and content marketing for the best tasting digital marketing sandwich ever. Let’s look at it this way, SEO is the peanut butter to your content marketing jelly. Carefully applied first layer of SEO peanut butter […]

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Consistency Is Key in Getting Ranked on SERP

When people talk about SEO, they talk about meta description, they talk about building backlink volume, they talk about canonicalization. All these are ranking factors. But they won’t work unless they’re used consistently. Consistency is key SEO is not a set up once and leave it thing. Nor is your website. As your business grows, […]

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Thin Content – What It Is and How To Fix It

You’ve optimized your content with SEO. Now you’re definitely going to rank for your keywords. But it didn’t happen. You can’t seem to find your content anywhere. It happened to me and that sucked. You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. Is it […]

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How To Create Content That Really Converts

“Content” is a catch-all term when it comes to internet marketing, covering anything that isn’t explicit advertising. I use the word explicit deliberately. Content is, of course, designed to advertise a brand, but in a more subtle and accessible way. Indeed, this form of advertising is known to some as passive marketing, as opposed to […]

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Psychology: The Power of Color In Marketing

We have recognized the power of color to move and affect us since our earliest civilisations, and as our access to colors developed, and our mastery of them through artwork has grown, so has the sophistication of our associations with them. Some primal color associations remain and are deeply powerful, while others are relatively new […]

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5 Ways AI Will Impact The Future of SEO

5 Ways AI Will Impact The Future of SEO The use of AI SEO is not entirely new, but it is rapidly developing… SEO is a results business. Imagine if you have access to data that tells you precisely what you need to do in order to optimize your website and improve visibility in search […]

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The 8 C’s of Effective SEO Explained

Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical […]

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The Importance of SEO Meta Descriptions

SEO has evolved tremendously, and that’s a big deal for digital marketers around the globe. You’ve most probably heard this a hundred times – when it comes to creating for search engine optimization (SEO), it’s crucial that you always write for the user FIRST and the search engine next. This couldn’t be more true when […]

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The Connection Between Site Speed and SEO Today

Do you have a minute to spare? Probably. But I bet you won’t spend it waiting for a website to spin, sputter and load. We all hate that. And search engines hate that, too. But if your site is lighting fast, everyone will love you. SEO or search engine optimization has a lot of moving […]

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