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Steph W. from SEOPressor

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Thin Content – What It Is and How To Fix It

You’ve optimized your content with SEO. Now you’re definitely going to rank for your keywords. But it didn’t happen. You can’t seem to find your content anywhere. It happened to me and that sucked. You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. Is it a content issue? The unfortunate answer is – yes, it is a content issue. Quite a while back, Google released …

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How To Create Content That Really Converts

“Content” is a catch-all term when it comes to internet marketing, covering anything that isn’t explicit advertising. I use the word explicit deliberately. Content is, of course, designed to advertise a brand, but in a more subtle and accessible way. Indeed, this form of advertising is known to some as passive marketing, as opposed to active marketing, such as traditional advertising. I prefer a different definition. Traditional advertising, whether it be commercials, pop-up ads or …

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Psychology: The Power of Color In Marketing

We have recognized the power of color to move and affect us since our earliest civilisations, and as our access to colors developed, and our mastery of them through artwork has grown, so has the sophistication of our associations with them. Some primal color associations remain and are deeply powerful, while others are relatively new and exciting. Today, I’m going to explore the many psychological impact of color on marketing, sharing resources and insights to …

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5 Ways AI Will Impact The Future of SEO

5 Ways AI Will Impact The Future of SEO The use of AI SEO is not entirely new, but it is rapidly developing… SEO is a results business. Imagine if you have access to data that tells you precisely what you need to do in order to optimize your website and improve visibility in search engines. Well, it’s 2018, you don’t have to imagine any longer as the technology is already available. Things will be …

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The 8 C’s of Effective SEO Explained

Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical Thinking, Collaboration, Cooperation Communication – Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous Life – Choices, Chances, Changes …. and so …

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The Importance of SEO Meta Descriptions

SEO has evolved tremendously, and that’s a big deal for digital marketers around the globe. You’ve most probably heard this a hundred times – when it comes to creating for search engine optimization (SEO), it’s crucial that you always write for the user FIRST and the search engine next. This couldn’t be more true when it comes to writing compelling and action-oriented meta descriptions for your individual web pages. When it comes to using content …

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The Connection Between Site Speed and SEO Today

Do you have a minute to spare? Probably. But I bet you won’t spend it waiting for a website to spin, sputter and load. We all hate that. And search engines hate that, too. But if your site is lighting fast, everyone will love you. SEO or search engine optimization has a lot of moving components and is affected by numerous occurrences online. Through the years, Google and many search engines strive hard to provide …

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Long vs Short Landing Page – Which Works Better?

A landing page can technically describe any page visitors arrive at when they visit your site. It’s essential to understand that these landing pages are your first impression, and a valuable opportunity to convert leads. Doing so has been our focus for a few weeks now. So far, we’ve discussed the elements included in an effective landing page, as well as explaining how to write the best landing pages to increase your conversions. Today, we’re …

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7 SEO Lessons I Learned: My Journey From Scriptwriter to Copywriter

When I first applied to be a copywriter, I thought all I had to deal with was writing, writing and more writing. Little did I know it was much more than that. Transitioning from a scriptwriter to a copywriter is not an easy task. You may think both jobs are similar but it is actually not – more like oranges and tangerines – but close enough. One writes to inform and entertain, the other sells …

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Keyword Research: Here’s How Anyone Can Get Started

Keyword Research: Here’s How Anyone Can Get Started If you are off to a new start in Internet Marketing, SEO (Search Engine Optimization) will not likely to ring a bell to you. Just simply, SEO refers to a process that amplifies a site’s traffic flow and rankings organically. When it comes to SEO, how does it actually work? The objective is always to increase your site’s organic traffic flow and rank at the top positions …

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